Abstract
Description
The market for Software-as-a-Service (SaaS) is experiencing strong momentum
among US small and medium enterprises. Lured by attractive pricing and
annuity-based payment models, companies are increasingly shifting expenditures
from legacy applications to online hosted alternatives. Likewise, relatively
under-developed product categories are getting a lift from SaaS as more firms
find the business model accessible. SaaS, as well as the broader outsourced
managed services market, are also benefiting from the impact of the economic
slowdown. As firms apply a keener eye to stretching their working capital,
SaaS and managed services are proving cost effective options to traditional
application and IT management models.
In this report, we provide perspective on enterprise demand trends for SaaS
and managed services and potential plays around key vertical and horizontal
segments.
Key points of coverage include:
- 1. Five year spending projections on SaaS and managed services (2009 -
2014)
- 2. Demand trends/growth drivers
- 3. Recent adoption by application category
- 4. Growth themes/alternative positioning strategies
- 5. Prevailing routes to market through third-party channels
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