Abstract
Description
This report summarizes the findings of the third wave of AMI' s quarterly
tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium
(100-999) businesses (SMBs) in India. The survey was completed among a
representative sample of the top business decision makers and/or technology
decision makers during September and October of 2009.
These findings were compared to the first and second waves of Q-Pulse (QP1
2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.
The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase
decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations,
purchases and plans from a quarterly perspective as they unfold during 2009 -
in particular as the impact of the economic stimulus is felt and the current
recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across
major product categories.
- Tracking changes in buying process and buying criteria.
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