Abstract
Description
The current recession offers PC manufacturers and vendors new opportunities
and challenges. The challenges include highly constrained spending, prolonged
replacement cycles and pervasive expectations relating to PC discounts and
aggressive price promotions.
The opportunities come from segmenting the market from a customer-value
perspective and aligning offerings and marketing to the more pronounced pain
points, new willingness to view and use technology to help businesses run more
effectively and embracing non-traditional marketing approaches.
This report provides PC manufacturers, vendors and marketers a clear
understanding of how the SMB market has been impacted by the current
recession. It begins with higher-level changes and impacts to the market and
then provides key year-over-year (YoY) changes that have occurred since the
start of the downturn.
| 
View Cart
