Report: 2009 Emerging APAC - China Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn

2009 Emerging APAC - China Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn

Published by

Access Markets International (AMI) Partners, Inc.

Published

2010/01

Content info

Product code

112075

Price

From US $ 5000

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Approx. 1-2 business days

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Abstract

Description

This report provides PC manufacturers, vendors and marketers a clear understanding of how the SMB market has been impacted by the current recession. It begins with higher-level changes and impacts to the market and then provides key year-over-year (YoY) changes that have occurred since the start of the downturn. In addition the report provides critical blueprints to:

1. Segment the SMB market in a way that capitalizes on the downturn
2. Target-based on needs, behaviors and planned spending
3. Optimize marketing to ensure the highest return-on-marketing investments (ROMI)