2009 Emerging Asia-Pacific (China) - SMBs Transition to Online Marketing Internet Access, Web Hosting, E-Commerce and Online Marketing

Abstract

Challenging economic times typically produce a flight to quality. This truism also applies to the Emerging Asia-Pacific SMB market. As the economic crisis wears on, SMBs are becoming increasingly concerned with retaining current customers and finding new customers in more targeted and cost-effective manner. This report addresses how SMBs are using the Internet in the current environment to aide in these activities.

This report addresses the Internet from the view of service providers, online advertising/search providers, and e-commerce/webhosting providers. It begins with higher-level market opportunity, then moves to changes and impacts to the market, and then provides data and analysis pertaining to Internet access, website usage, and usage of online marketing media.