Chinese Markets for Beer

Table of Contents

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
• Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

• Beer Industry Structure
• Market Size and Growth
• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Labor Costs
• Potential Entrants
• Major Distributors
• Major Foreign Investments
• Technology Development

IV. BEER PRODUCTION AND DEMAND

• Overview
• Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
• Beer Imports and Exports
• Pricing Trends

V. BEER CONSUMPTION BY MARKET

• Beer Markets Outlook Overview
• Government Packaging Regulations
• Population by Age Group
• Consumer Spending Trends
• Beer Consumption by Region
• Beer Demand by Market
  • Retails
    • Retail Market Outlook
    • Beer Demand in Retail Markets
  • Restaurants
    • Retardant Market Outlook
    • Beer Demand in Restaurants

VI. MARKETING STRATEGIES

• Distribution System in China
  • China' s Distribution System
  • Beer Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
• Market Entry Channels
  • Exporting to China
    • Export Market Overview
    • Chinese Trading Practice
    • Trading Companies
    • Import Restrictions in China
  • Technology Licensing
    • Technology Licensing Overview
    • Intellectual Property Protection
  • Joint Venture
    • Joint Venture Overview
    • Advantages and Disadvantages
  • Wholly Owned Enterprises
    • Foreign Wholly Owned Enterprises Overview
    • Advantages and Disadvantages
  • Other Market Entry Channels
    • Setting up Sales Offices
    • Selling to China Through Attending Trade Fairs
    • Contacting Chinese Companies
    • Advertising
• Market Entry Strategies
  • Understanding Differences
  • Business Practice Differences
  • Knowledge of Regulations and Restrictions
  • Dealing with Governments

VII. BEER PRODUCER DIRECTORY

• Beer Producer Profiles
• Distributors
• Major Supermarkets
• Trading Companies
• Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China' s Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China' s Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS

• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND

• Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
• Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET

• Total Beer Consumption by Market
• Population by Age Group
• Consumer Spending Trends
• Beer Consumption by Region
• Beer Demand by Market
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Retardant Market Outlook
  • Beer Demand in Restaurants

LIST OF CHARTS

• Beer Production and Demand Summary
• China' s GDP and Industrial Output
• Population Trends
• Industrial Output by Ownership
• Foreign Investments and Loans
• China' s Imports and Exports
• Key Commodity Exports from China
• Key Commodity Imports into China
• Beer Output
• Beer Production and Demand
• Beer Exports and Imports