Chinese Markets for Wine and Alcohol

Table of Contents

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
• Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS

• Alcohol & Wine Industry Structure
• Market Size
• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Labor Costs
• Potential Entrants
• Major Distributors
• Major Foreign Investments
• Technology Development

IV. ALCOHOL & WINE PRODUCTION AND DEMAND

• Overview
• Alcohol & Wine Production and Demand
• Chinese Style Alcohol
  • Wuliangye
  • Maotai
  • Luzhou
  • Jiannanchun
  • Quanxing
  • Gujing Gong
  • TuoPai
  • Xinghuacun
  • Xiangquan
  • Zhongzi
  • Others
• Chinese Style Red Alcohol & Wine
  • Zhangyu
  • Greatwall
  • Dynasty
  • Weilong
  • Others
• Foreign Alcohol & Wine and Alcohol
  • Whisky
  • Cognec
  • Gin
  • Rum
  • Tequila
  • Brandy
  • Others
• Alcohol & Wine and Alcohol Imports and Exports
• Pricing Trends

V. ALCOHOL & WINE CONSUMPTION BY MARKET

• Alcohol & Wine Markets Outlook Overview
• Government Packaging Regulations
• Population by Age Group
• Consumer Spending Trends
• Alcohol & Wine Consumption by Region
• Alcohol & Wine Demand by Market
  • Retails
    • Retail Market Outlook
    • Alcohol & Wine Demand in Retail Markets
  • Restaurants
    • Retardant Market Outlook
    • Alcohol & Wine Demand in Restaurants

VI. MARKETING STRATEGIES

• Distribution System in China
  • China' s Distribution System
  • Alcohol & Wine Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
• Market Entry Channels
  • Exporting to China
    • Export Market Overview
    • Chinese Trading Practice
    • Trading Companies
    • Import Restrictions in China
  • Technology Licensing
    • Technology Licensing Overview
    • Intellectual Property Protection
  • Joint Venture
    • Joint Venture Overview
    • Advantages and Disadvantages
  • Wholly Owned Enterprises
    • Foreign Wholly Owned Enterprises Overview
    • Advantages and Disadvantages
  • Other Market Entry Channels
    • Setting up Sales Offices
    • Selling to China through Attending Trade Fairs
    • Contacting Chinese Companies
    • Advertising
• Market Entry Strategies
  • Understanding Differences
  • Business Practice Differences
  • Knowledge of Regulations and Restrictions
  • Dealing with Governments

VII. ALCOHOL & WINE PRODUCER DIRECTORY

• Alcohol & Wine Producer Profiles
• Distributors
• Major Supermarkets
• Trading Companies
• Research Institutions and Associations