Abstract
“Getting new services, such as m-payments and wireless broadband, right
is key in a low ARPU environment.”
In the midst of the economic downturn, sub-Saharan Africa stands out as one of
the few regions that offer strong possibilities for growth in their telecoms
industry - if operators can take advantage of the potential. As well as the
growth in the total number of subscribers, the provision of m-payment services
provides opportunities for established operators. Wireless broadband is
becoming viable in an increasing number of countries as technologies mature
and international connectivity becomes more affordable, thanks to an increase
in the number of submarine cables reaching Africa' s coasts.
There are also opportunities for new investment in either existing operators
or new licences. Two of the largest operators in the region, MTN and Zain, are
currently the subject of numerous reports and much speculation on potential
changes to their ownership. Meanwhile, a number of privatisations and spectrum
licences offer opportunities in many countries across the region.
This report considers the impact that these major trends will have on
operators in the region, which is essential information for not only
operators, but also their vendors, financial backers and advisors. It analyses
the likely impact of these industry-wide changes and identifies the key
considerations in understanding these issues. Further, the report focuses on
the region' s major operators, discussing their strategies, financial
performance, major initiatives, and new products and services.
Sub-Saharan Africa telecoms market: regional overview 2009 answers your key
questions:
- What are the strategic priorities of sub-Saharan Africa' s major operators
and how have they been performing?
- How can operators succeed with m-payment services?
- What is the potential for mobile broadband in the region?
- What effect will the increase in international connectivity have on the
region?
- What investment opportunities exist in the region, what strategic value do
they hold and which players are interested in them?
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