Abstract
As the network and end-user technologies underpinning fixed and mobile
services become increasingly aligned around Internet Protocol, new services
are appearing that attempt to harness the best of both mobile and fixed
worlds. In response, operators have had to consider their strategic options in
their quest for future growth. Many operators are placing strategic bets on
fixed-mobile convergence (FMC) to satisfy a perceived customer demand, as
mobile becomes redefined as personalised mobility services for an
access-independent era.
But what are the prospects for FMC? What are the risks and potential rewards
for embarking down this path? How will the industry evolve? Which telcos are
best positioned to emerge as the winners and why?
Fixed-Mobile Convergence: opportunities and strategies for the mass market
answers your key questions:
- how can fixed-only operators utilise FMC as a defensive weapon against
fixed--mobile substitution (FMS) and what are the risks to their existing
businesses?
- is FMC a new opportunity for mobile carriers looking for growth beyond
maturing mobile markets with saturated penetration rates?
- what are the options for mobile operators who do not have a
fixed-broadband service in their portfolio and want to go-it-alone with a
mobile-only strategy?
- how can integrated fixed--mobile operators leverage their presence in both
markets to offer converged services that are simple to use and simple to
understand for the mass market consumer?
Fixed-Mobile Convergence: opportunities and strategies for the mass market
analyses the strategic opportunities and threats which FMC poses, by operator
type:
- fixed-only operators
- mobile-only operators
- fixed-mobile integrated operators
The report provides forecasts for fixed--mobile convergence in Western Europe,
2005-2010, including:
- Western European households with broadband and mobile, 2005--2010
- Western European households with dual-mode FMC services, 2005--2010
- Penetration of Western European households with broadband and mobile,
- 2005--2010
- FMC penetration of total households in Western Europe, 2005--2010
- Number of individual FMC handsets in Western Europe, 2005--2010
- Dual-mode FMC handset sales in Western Europe, 2005--2010
| 
View Cart
