Abstract
With revenues from fixed telephony in decline and broadband retail prices
eroded by increasing competition, Europe's fixed operators view IPTV as a
potential answer to the revenue shortfall. However, in contrast to the
homogeneous US market, there are marked national and regional differences in
broadband adoption and customer spend.
Telco TV: European market opportunities and operator strategies examines local
factors that determine the size of the opportunity for telco TV and addresses
your key questions:
- What multichannel television platforms are already established, and could
or would the players operating them venture into IPTV themselves?
- To what extent will nascent DTT services impact upon the take-up of IPTV
services?
- Given that IPTV's maximum user base is defined by the number of xDSL
users, what are the existing rates for the adoption of broadband services?
- Can operators compete with existing triple-play service providers on cost
and/or content provision?
- Should operators offer a full bouquet of channels or simply pay-per-view
or video-on-demand services?
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