Developing a Successful Carrier Ethernet Service Portfolio

Table of Contents

Summary

1. Ethernet is the big growth area in fixed corporate networks

2. Operators have to deliver more bandwidth as well as quality guarantees

• 2.1 Access technologies vary in terms of the cost-effectiveness of the bandwidth upgrades they deliver
• 2.2 Bandwidth needs to be accompanied by QoS guarantees

3. Ethernet offers must be tailored to specific needs of customers

• 3.1 Some customers want maximum bandwidth for a given price
• 3.2 Some customers prioritise flexible and easy-to-configure data networking between sites
• 3.3 Customers with security concerns want to retain control of the IP layer when upgrading VPN bandwidth

4. Carriers of different types should prioritise different Ethernet services

• 4.1 Spend on Ethernet in Western Europe will exceed EUR7 billion by 2010, representing 33% of the total business data market
• 4.2 Incumbents should position their Ethernet services aggressively to secure market share
• 4.3 Global network operators are well placed to address the E-LAN and QoS markets
• 4.4 National data operators can offer E-LAN and QoS to corporate small sites
• 4.5 LLUB operators can tap the lucrative SME market
• 4.6 SIs should provide high-quality Ethernet to corporate customers
• 4.7 New-entrant Ethernet carriers must stay ahead of the opposition with their quality and pricing

List of Figures and Tables

• Figure 0.1: Spend on MEF-defined services in Western Europe, 2005- 10
• Table 1.1: Types of Ethernet service available
• Table 2.1: Services defined by the MEF
• Figure 4.1: Spend on MEF-defined services in Western Europe, 2005- 10
• Figure 4.2: Spend on Ethernet in Western Europe by customer type and size of site, 2005- 10
• Figure 4.3: Marketing priorities recommended for incumbent operators
• Figure 4.4: Marketing priorities recommended for global network operators
• Figure 4.5: Marketing priorities recommended for national data operators
• Figure 4.6: Marketing priorities recommended for LLUB operators
• Figure 4.7: Marketing priorities recommended for SIs
• Figure 4.8: Marketing priorities recommended for new-entrant Ethernet carriers