Abstract
The Next-Generation Bill: commercial and technical strategies examines the
changing role of the bill in the next-generation world from the perspective of
three different groups of telecoms service users: residential subscribers and
small businesses; corporate customers; and wholesale customers (including
network and content partners). For each group, the report explains the extent
to which fixed, mobile and converged service providers' billing propositions
meet customers' real requirements in terms of account structures, product and
service packages and bundles, payment options, level of detail, design, and
delivery mechanisms. Bi-directional and multi-directional charging and
payments, tariff structures, and the enabling technologies required to create
and deliver optimal next-generation bills are analysed. The report also shows
how providing a better billing and payment experience for customers can help
to meet service providers' commercial objectives.
The Next-Generation Bill: commercial and technical strategies answers your key questions:
- Do I really know what customers want or am I assuming what they want based
on legacy thinking?
- What does each type of customer want from bills and how does meeting their
needs fulfil my commercial goals?
- How can I use bills to improve loyalty, increase service take-up and
reduce costs?
- How can I use better billing to combat my competitors - particularly new
retail competitors?
- How does technology enable me to achieve these goals and what technology
should I be investing in?
- What are other service providers doing and how has investing in key
technologies helped them to become more competitive?
- Are there things I could do quickly and easily, and without a substantial
investment, to improve my customers' billing experience?
Who should read this report
- Telecoms service providers: corporate strategy executives, legal
and public affairs personnel and BSS/OSS operations managers can understand
the opportunity presented by the next-generation bill, the consequences of
getting it wrong and how getting it right can support commercial goals.
- BSS and OSS vendors: product development managers can discover what
the key buying points are for operators and understand how to provide the best
value for customers.
- Regulators: can understand the ways billing and payment are going
to change, the key issues that need to be addressed to protect customers - in
particular, vulnerable groups such as children - and the vital role that
regulators can play to ensure clearer pricing.
- Systems integrators: business development managers can understand
key investment patterns, new architectures and the way technology can be used
to meet service providers' commercial goals.
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