Table of Contents
0. Summary
1. Mobile substitution is causing problems for companies
- 1.1 Mobile substitution is causing uncontrolled cost increases
- 1.2 There is a range of solutions that tend to reduce the revenues of MNOs
- 1.3 Can operators address this revenue leakage in ways that bring benefits
for their customers?
2. Enterprises are finding their own solutions to high mobile charges
- 2.1 Fixed wireless gateways can drastically reduce the bill for calls to
mobiles
- 2.2 Softphones and WiFi can sidestep punitive roaming charges
- 2.3 Software can integrate the mobile with the PBX and use least-cost
routeing to manage calls via the fixed network
- 2.4 Systems integrators and software vendors can help companies to bypass
the operators
3. MNOs can solve problems by using pricing plans and software
- 3.1 Home-cell and intra-company pricing can remove many price problems
- 3.2 MNOs can offer picocell-based VoIP systems
- 3.3 MNOs can provide PBX features in the network
- 3.4 MNOs can offer integration with the PBX either by selling or hosting
software
- 3.5 Mostly-mobile can be the answer for some companies
4. Fixed operators are more likely to go for new technologies
- 4.1 Dual-mode phones are getting better
- 4.2 BT is leading the way with FMC systems based on dual-mode phones
- 4.3 Fixed operators already have expertise in enterprise phone systems
5. Voice traffic is migrating inexorably to mobile
- 5.1 Enterprise voice forecasting methodology
- 5.2 Fixed-to-mobile calling will remain over 20% of fixed phone bills
throughout the period 2005- 12
- 5.3 Change in legacy voice networks is driven by office moves
- 5.4 Mostly-mobile systems will be mainly for medium-sized organisations
- 5.5 Dual-mode handsets may account for 20% of new phones by 2012
6. Persuading enterprises to deploy FMC will be an uphill struggle
- 6.1 Enterprises will need a CIO on the management board to make the
strategic decision to adopt FMC
- 6.2 Obtaining buy-in from end users can be a challenge
- 6.3 Service providers need to design appropriate incentives for sales
staff Actions
Figures and tables
- Figure 0.1: Enterprise voice service spend in Western Europe by technology
type, 2005- 12
- Figure 1.1: Large and medium-sized enterprise share of spend on calls
originating on the fixed network by termination category, 2005- 12
- Figure 1.2: Large and medium-sized enterprise call spend by origination
and termination in Western Europe, 2005- 12
- Figure 1.3: Mobile voice usage versus the premium on mobile calls over
fixed calls in Western Europe, 2005- 12
- Figure 3.1: Use of a picocell to provide an FMC solution
- Figure 3.2: Intelligence in the mobile network provides PBX features
- Figure 3.3: MNO supplies SIP intelligence on the large enterprise site
- Figure 3.4 ASPU on fixed and mobile calls in medium-sized and large
enterprises in Western Europe, 2005 and 2012
- Figure 3.5: Mostly-mobile FMC solution
- Figure 4.1: Fixed operator FMC solution based on WiFi
- Figure 5.1: Total voice market in Western Europe, 2005- 12
- Figure 5.2: Flowchart of forecasting methodology
- Figure 5.3: Options for traditional voice FMC
- Figure 5.4: Options for VoIP with FMC
- Figure 5.5: Enterprise voice service spend in Western Europe by technology
type, 2005- 12
- Figure 5.6: Large and medium-sized enterprise ASPU on voice services, 2005
and 2012
- Figure 5.7: Large and medium-sized enterprise call spend by termination,
2005- 12
- Figure 5.8: Share of enterprise users by technology type, 2005- 12
- Figure 5.9: FMC penetration of enterprise users by country, 2005- 12
- Figure 5.10: Share of Western European enterprise FMC users by technology
type, 2005- 12
- Figure 5.11: ASPU in Western Europe on four enterprise voice technologies,
2005 and 2012
- Figure 5.12: FMC penetration of enterprises in Western Europe, 2005- 12
- Figure 5.13: Mostly-mobile users in enterprises in Western Europe, 2005- 12
- Figure 5.14: Dual-mode phone users in enterprises in Western Europe, 2005-
12
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