Abstract
“While most mobile operators are focused primarily on the consumer
market, mobile services are becoming increasingly vital to enterprises. We
show that there are substantial opportunities for mobile operators that can
find a way through the complexity of enterprise mobility to offer solutions
ranging from voice and email to mobilisation of corporate
applications.”Dr Mark Heath, Analysys Associate
Mobile operators are finding it increasingly difficult to increase both voice
and data ARPU in the consumer market and enterprise mobility may offer a more
effective way to augment revenue. This report examines the broad scope of
enterprise mobility and shows that it is a highly complex area, involving a
diverse range of players, technologies, applications, terminals and end users.
The report shows how mobility has substantial value in the business world,
bringing with it benefits including greater productivity, shorter time to
market and increased competitiveness.
The report assesses the current state of enterprise mobility, revealing how
today' s solutions fail to meet all the needs of the business community, and
considers the threat of mobile operators being marginalised by new
competitors. Mobile operators need to act now in order to deliver
comprehensive solutions to enterprises before others do. The report provides a
thorough overview of the challenging requirements of enterprises and
identifies the issues that mobile operators need to address. It also considers
how a number of important developments, including indoor base stations and
IMS, will bring essential capabilities to cellular networks, if mobile
operators shape their development appropriately.
The report defines clear actions that mobile operators, solution vendors and
enterprises should take in order to seize the opportunities in enterprise
mobility.
Seizing the Opportunities from Enterprise Mobility answers your key questions:
- What are all the elements of enterprise mobility and what value could it
bring to an enterprise?
- What are the mobility requirements of enterprises? What applications need
to be delivered?
- Where are we now? To what extent have wireless systems been implemented in
enterprises, and what applications are being used? What solutions are offered
by whom? What are the barriers to and enablers of significant further adoption
of enterprise mobility solutions? What are the realistic opportunities for
mobile operators in this area?
- Will new developments in technology significantly boost the prospects of
mobile operators? What benefits will indoor base stations and IMS bring and
what impact will these have on the ability of mobile operators to offer
complete enterprise mobility solutions?
- What are the actions that need to be taken by mobile operators and others
to seize the opportunities from enterprise mobility? Which customer segments
should they target? What partners do they need? What should they do first?
Who should read this report
- Mobile network operators: senior executives and product managers,
in order to gain a realistic view of the opportunities in the enterprise
mobility market and to understand the actions they need to take
- Private and public sector organisations: senior executives and IT
managers, in order to appreciate the value of mobile to their organisations,
to identify what mobile operators will be able to offer and to see the actions
they need to take themselves to maximise business benefit
- Systems integrators and value-added distributors: senior
executives, in order to recognise the best opportunities for enterprise
mobility and the emerging capabilities of mobile operators, and to ascertain
the actions that they need to take.
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