Abstract
“Value chains in the US mobile media and entertainment market are highly
diverse and constantly evolving, as players in this market experiment with new
business models in an effort to find the best opportunities. Understanding
which types of business model are being established in each of the mobile
media service sectors is critical to maximizing future revenue.
”Alexandra Rehak, US Research Director
The mobile media and entertainment (MME) markets in the US are developing at a
remarkable rate, but the rush to establish a presence in the market has left
many players unsure about which revenue models are viable and which types of
relationship will be profitable for them. This report examines the ways in
which value chains are developing in the US MME markets. The study is designed
to help market participants and observers understand how to charge
appropriately for services and content, what types of business model are
emerging in the major mobile media service sectors, and how they should
position themselves to exploit the emerging opportunities in MME.
Mobile Media and Entertainment in the US: value chains and pricing models answers your key questions:
- What is the status of the US MME market and who are the key players?
- What do MME value chains for the various services on offer look like, and
how are they likely to develop?
- How are operators pricing MME services and how are these pricing models
expected to evolve?
- To what extent will MME value chains and revenue models mimic those for
the Internet, cable TV and broadcast TV?
- How can companies position themselves to be significant and profitable
players in the US MME market?
Who should read this report
- Mobile network operators and MVNOs: senior executives, product
managers, business development and marketing executives, and technology
leaders, to understand the business and pricing models for different types of
MME and the benefits they can bring to network operators and their customers.
- Media companies and other content providers: senior executives,
mobile division heads, licensing executives, and product and business
development managers, to understand the opportunities presented by MME in the
US market and to identify the best business, partnership and pricing models
for distribution of their content in the mobile format.
- Mobile software and applications developers: senior executives and
product managers, to understand what kinds of application and platform will be
important in the MME value chain and how business and pricing models are
evolving.
- Handset and network equipment vendors: senior executives,
technology strategists, product developers and business development
executives, to assess the demand for MME-enabling features and functionality
on handsets and determine which network and handset capabilities are needed to
support the further development of MME services and revenue streams.
- Investors: to understand the likely successes and failures in MME
and the strategies that different types of organization should be adopting as
the US MME market develops.
- Regulators: to identify emerging trends in MME in the US market,
and the implications for competition, service provision and service pricing.
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