Table of Contents
- Executive summary
- Introduction and scope: two slides outline the scope of the report
and the classification system used for MME services
- State of the market and key players: nine slides describe the US
MME market, including mobile data ARPU trends, key issues for market
development and player positioning in the value chain
- Value chains by service category: 36 slides provide analysis of the
value chains for six categories of MME service - music, TV and video, games,
social networking and user-generated content, adult content, and
personalisation
- Services pricing model analysis: eight slides discuss the pricing
models employed for each category of MME service, and the evolution of pricing
models in the MME market overall
- Mobile advertising in the MME value chain: seven slides examine the
mobile advertising value chain, the impact of advertising on MME revenue and
the development of the mobile advertising market in the US
- Actions: three slides translate the findings of the report into
recommended courses of action for all players in the MME industry
Companies discussed in this report
3, AdMob, Alltel, Amobee, Apple, AT&T Wireless, Bango.net, CBS Mobile,
Cherrysauce, Electronic Arts, Emotive, Facebook, Fox Mobile, Gameloft, Google,
GoTV, Greystripe, Groove Mobile, Handango, Helio, Jamster, MobiTV, Mobile
ESPN, MTV, MySpace, Napster, Nokia, Qualcomm, Paramount, Research In Motion,
Sony Music, Sprint Nextel, Superscape, T-Mobile, Telus, Thumbplay,
Ultramercial, Universal Music, Verizon, Virgin Mobile, Warner Music, Yahoo!,
YouTube.
List of Figures and Tables
FIGURES:
- Figure 1: Voice and data revenue in the US, 2003- 2006
- Figure 2: Data ARPU as a percentage of total ARPU for selected operators,
2Q 2006 and 2Q 2007
- Figure 3: The evolution of operator approaches to MME service provision
- Figure 4a- b: The on-deck and off-deck mobile music value chains in the US
- Figure 5a- b: The broadcast and streamed mobile TV and video value chains
in the US
- Figure 6a- b: The on-deck and off-deck mobile game value chains in the US
- Figure 7: The mobile social networking and UGC value chain in the US
- Figure 8a- b: The on-deck and off-deck mobile personalization value chains
in the US
- Figure 9: The mobile advertising value chain in the US
- Figure 10: Free voice minutes awarded by Virgin Mobile USA as part of its
Sugar Mama campaign, June 2006- September 2007
TABLES:
- Table 1: Classification of the MME market by category and service type
- Table 2: Market player positioning in the MME value chain
- Table 3: Apple, Google and Nokia' s MME value-chain strategies
- Table 4: Mobile music content provision models in the US
- Table 5: Mobile TV and VoD content provision models in the US
- Table 6: Mobile game service provision models in the US
- Table 7: Mobile social networking service provision models in the US
- Table 8: Mobile adult content provision models in the US
- Table 9: Mobile personalization service provision models in the US
- Table 10: Major mobile operators' flat-rate and per-kB data service pricing
in the US
- Table 11: Major mobile operators' music service pricing in the US
- Table 12: Major mobile operators' TV and VoD service pricing in the US
- Table 13: Major mobile operators' game service pricing in the US
- Table 14: Major mobile operators' social networking service and UGC
application pricing in the US
- Table 15: Importance of advertising to MME revenue by service type
- Table 16: Significant acquisitions in the US mobile advertising market,
2006- 2007
|
Related Report
|
View Cart
