Forecasts for Enterprise Mobile Data Services in Europe

Executive summary

The current European market for enterprise mobile data services, market drivers and inhibitors

Enterprise mobile data still has much potential

Division of the European market for enterprise mobile data services into PC mobile broadband, push email, vertical-sector applications and horizontal applications, how the forecast model was constructed, overall spend on enterprise mobile data services to 2013

Email will reach deeper into the organisation

The growth of penetration of push email, patterns of per-user spend, development of email services to 2013 in Western Europe

Horizontal applications are in their infancy

The growth of penetration of horizontal applications, potential new applications and their target markets in Western Europe; includes a table of market potential of selected horizontal applications.

The biggest vertical sector is logistics

The growth of penetration of vertical-sector applications in Western Europe, the likely future of logistics and transport applications, field-force and sales-force automation, machine-to-machine systems and asset tracking; includes a table of market potential of selected vertical-sector mobile data applications

MNOs should invest in middleware platforms

The allocation of support spend by 2013, key points in mobilisation of applications

Key messages and actions

Companies discussed in this report: Cognito, Microsoft, Nokia, RIM, salesforce.com, T-Mobile, Vodafone, Wyless.

• Figure 1: Spend on enterprise mobile data services in Western Europe, 2008- 2013
• Figure 2: Design of model used for these forecasts
• Figure 3: Spend on enterprise mobile data services in Western Europe, 2008- 2013
• Figure 4: Spend on enterprise mobile data services in Western Europe, including support and equipment, 2008- 2013
• Figure 5: Users of PC mobile broadband devices in Western Europe by organisation size, 2008- 2013
• Figure 6: Penetration of push email in Western Europe, 2008- 2013
• Figure 7: Spend per user on push email in Western Europe, 2008- 2013
• Figure 8: Penetration of horizontal applications in Western Europe, 2008- 2013
• Figure 9: Penetration of vertical applications in Western Europe, 2008- 2013
• Figure 10: Spend on machine-to-machine systems in Western Europe, 2008- 2013
• Figure 11: Support spend by type in Western Europe, 2013
• Figure 12: Corporate and SME spend on hosting in Western Europe, 2013
• Figure 13: Corporate and SME spend on integration and maintenance in Western Europe, 2013

• Table 1: Drivers of adoption by service type
• Table 2: Inhibitors of adoption by service type
• Table 3: Market potential of selected horizontal applications
• Table 4: Market potential of selected vertical-sector mobile data applications