Critical Ingredients of Mobile TV: femtocells and sideloading

0. Summary

1. New developments require MNOs to rethink their mobile TV services

• 1.1 Mobile TV and video services are essential for MNOs, but they should proceed with caution
• 1.2 Many MNOs offer mobile TV and video services using 3G streaming, but there are limitations
• 1.3 Broadcasting networks avoid the capacity bottlenecks of point-to-point 3G transmission, but face uncertainties
• 1.4 A number of developments are changing the outlook for mobile TV and video services

2. No single solution can deliver a comprehensive mobile TV service

• 2.1 MNOs must consider how customers will perceive mobile TV services and must take a broad view of the delivery options
• 2.2 Customer requirements are challenging, and not necessarily related to the capabilities of technologies
• 2.3 Indoor wireless systems and sideloading have significant benefits for mobile TV delivery
• 2.4 3G networks have an important role to play and enhancements will reduce their limitations, up to a point
• 2.5 Broadcasting networks can support many users but uncertainties and service limitations must not be overlooked
• 2.6 Indoor wireless systems could provide high quality indoor mobile TV and relieve 3G networks of substantial traffic
• 2.7 Sideloading TV content to mobile devices with onboard storage can be highly attractive to service users

3. The combination of 3G, indoor wireless systems and sideloading has major benefits for MNOs and users

• 3.1 Combining indoor wireless systems, sideloading and 3G could enable some MNOs to avoid broadcasting networks
• 3.2 Indoor wireless systems and sideloading can help to maintain service profitability if ARPU is low
• 3.3 A combination of mobile TV delivery platforms enables a compelling consumer proposition
• 3.4 There are significant implications for 3G MNOs

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