Abstract
“Operators are bundling services in order to improve customer retention.
However, as players increasingly offer the same set of services to the same
customers, there is a danger that this will prove counter productive and will
further devalue telecoms services.” Richard Hadley, Senior Analyst
Product overview
Triple-play services are now at the heart of operators' residential
portfolios. This report examines the size and value of the multi-play market
in Western Europe for the period 2008 - 2013. The data is accompanied by a
slide pack containing a brief outlook for each of the Western European
markets, and information on methodology, definitions and assumptions. In
addition, the report is accompanied by 30 minutes of analyst support.
Multi-play services in Western Europe: market sizings and forecasts 2008 - 2013 provides data for key questions:
- What level of market penetration could double- or triple-play services
achieve?
- What will be the value of the triple-play market?
- How will the size of the opportunity vary between countries?
- What impact will IPTV have on the multi-play market?
- Will a market exist for single-play services?
The report presents forecasts of total spend, service penetration by
household, and household ASPS (average spend per site) for multi-play services
for Western Europe as a whole, as well as seven individual countries and
one region:
- France
- Germany
- Ireland
- Italy
- Netherlands
- Nordic region (Denmark, Finland, Iceland, Norway and Sweden)
- Spain
- United Kingdom.
The model segments multi-play services by type of subscription, according to the number of individual service components (including fixed telephony, Internet and pay-TV):
- single-play subscriptions
- double-play subscriptions
- triple-play subscriptions
- multi-play subscriptions (comprising double- and triple-play
subscriptions).
Multi-play services are also segmented by household type according to which
services they take and how many suppliers provide those services.
Quadruple play (triple play plus mobile) is not addressed in this report.
Who should read this report
- Telcos and cable operators: quantify the market opportunity for
multi-play services and understand the impact upon customer spend and adoption.
- Vendors of telecoms equipment, billing and OSS software: focus your
marketing of triple-play solutions by being aware of the potential market size
for multi-play services.
- Satellite TV and DTT operators: quantify the impact of triple-play
services on the pay-TV market.
- Investors and analysts: understand the revenue implications of
multi-play take-up for the European media and telecoms industries.
- Policy makers and regulators: evaluate the impact of multi-play
services on the competitive structure of national markets.
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