Abstract
“Mobile broadband is the single most important growth driver in
developed markets for the next 2- 3 years. In order to take advantage of the
benefits presented by this emerging opportunity, MNOs need to embrace a highly
segmented approach to pricing and packaging.”
Product overview
Mobile broadband will be a major driver of growth for mobile network operators
(MNOs) in developed markets in the next five years. It also represents an
opportunity for MNOs to capitalise on their expensive 3G assets that have
largely been standing idle. This report examines how MNOs can optimise their
mobile broadband pricing and packaging in order to secure a large share of
this growing market as profitably as possible.
Strategies for mobile broadband pricing and packaging answers your key questions:
- How can MNOs best frame their pricing strategy to reflect the diverse use
cases for high-speed data connectivity?
- What is the right price for mobile broadband?
- What are the key differentiation factors for mobile broadband offers and
how can MNOs best exploit those opportunities? How should MNOs approach device
subsidisation and bundling?
- What is the best way for MNOs to integrate pricing strategies across fixed
and mobile?
| 
View Cart
