CHINA DIGITAL TV 2005

Table of Contents

1 Overview of the Digital Television Industry

• 1.1 Concepts of Digital Television
  • 1.1.1 Classification of Digital Television
  • 1.1.2 Features of Digital Television
  • 1.1.3 Concepts Related to Digital Television
• 1.2 Current Situations of Digital Television Markets
  • 1.2.1 Current Situations of Global Digital Television Markets
  • 1.2.2 Current Situations of Domestic Digital Television Markets

2 Environmental Analysis of the Digital Television Industry

• 2.1 Policy Direction of Digital Television Industry
  • 2.1.1 Relevant Technological Policies and Influences
  • 2.1.2 Relevant Operational Policies and Influences
  • 2.1.3 Investment-related Policies and Influences
• 2.2 Standards of the Digital Television Industry
• 2.3 Major Technologies Applied in the Digital Television Industry

3 Analysis of Digital Television Consumer Devices

• 3.1 User Requirements Analysis of Digital Television Devises
  • 3.1.1 Analysis of User's Awareness of Digital Television
  • 3.1.2 Features of Users in Purchasing Digital Television Sets
• 3.2 Demand Analysis of Digital STB Market
  • 3.2.1 Structure and Classification of Digital STB
  • 3.2.2 Development Opportunities for STB Firms

4 Digital TV Operation Pattern Analysis

• 4.1 Digital CATV Carrier Model Analysis
  • 4.1.1 Composition of the CATV Industry
  • 4.1.2 Contents Creation
  • 4.1.3 Circulation
  • 4.1.4 Broadcast
  • 4.1.5 Distribution
• 4.2 Digital Ground Television Carrier Model Analysis
  • 4.2.1 Mobile Television
  • 4.2.2 Building Television
• 4.3 Digital Satellite TV Carrier Model Analysis
• 4.4 IPTV Carrier Model Analysis
  • 4.4.1 Market Development
  • 4.4.2 Structure and Characteristics of the IPTV Industry
• 4.5 Digital Television Carrier Status
  • 4.5.1 Separate Introduction of Digital Television Carriers
  • 4.5.2 Experimental Summary

5 Study of the Development of the Digital Television Industry

• 5.1 Promoting Factors for the Development of Digital Television
• 5.2 Obstacles to the Development of Digital Television
• 5.3 Capital Investment Analysis of Digital TV
  • 5.3.1 Status of Investment
  • 5.3.2 Radio and Television Systems gradually Adopt Market Principles
  • 5.3.3 All kinds of Investments Entering Ceaselessly
  • 5.3.4 Investment Opportunities

6 Analysys Suggestions

• 6.1 Suggestions to SARFT
• 6.2 Suggestions for Network Operators and Managers

Appendix 1: Sample Background Analysis

• 1 Sex Structure
• 2 Age Structure
• 3 Education Status
• 4 Individual Income

Appendix 2: Analysys' Data Collection Process & Methodology

• 1 Overview
• 2 Research Methods of Consumer Market
• 3 Research Methods of Different Types of Markets
• 4 Process and Methodologies of Data Analysis