Abstract
Research Definitions
CRM (Customer Relationship Management), refers to that enterprises use IT
technologies and Internet technologies to realized integrated marketing
towards clients. It is a marketing technology and management implementation
centered on customers.
Research Scope
- Regions covered in this report: China Mainland, excluding Hong
Kong, Macao, and Taiwan
- Vendors covered: Microsoft, Oracle, TurboCRM, SAP, Digital China,
Powerise, Salesforce, MyCRM
- Products scope: products covered in this report are independent CRM
products, including traditional CRM product suits and online CRM products.
Customized systems and other software products with similar customer
relationship management functions are not in the research scope of this report.
Research Methodology
Adopting both quantitative and qualitative methods, Analysys International
obtained related business operation data through CRM products fixed sample
databases. And the data have been checked by in-depth interviews with senior
experts and professionals in the CRM field.
All the data and information used in this report have been cross checked.
Analysys International believes the data and information are accurate and
significant.
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