Abstract
Over 100 interviews provides you the
primary information you need to identify...
- How do f leet dynamics alter by size, - How do f leet dynamics alter by
size, age and geogrraphy?
- What key criteria do fleet operators select marques on?
- How often does a single leading marque dominate a fleet?
- Whatt makes Merrcedes Benz ffiirrstt choiice fforr iitts userrs?
- For which manufacturer is service offering a KSP?
- What changes would fleet operators most like to see in 2006?
Last year was a challenging year for the road transport industry with margins
being continually squeezed. Increasing insurance premiums, road congestion,
driver shortages, customer price sensitivity and of course, the rocketing fuel
price, all taking their toll.
What better source of information on your market, competitors and customers
than the actual people who spend their time, day-to-day ensuring the success
of the road transport sector. Gain first hand insight from Transport
Directors, Transport Planners, Fleet Managers, Transport Managers, Fleet
Engineers and Logistics Managers.
This report, based on primary interviews with senior personnel within the road
transport industry provides you an insight into the sector that is unavailable
from any other source.
Vehicle manufacturers: What are the factors that will persuade customers to
acquire your marque as opposed to your competitors? What share of transport
budgets are allocated to vehicle acquisition? What are your target audience's
requirements in terms of benefit versus cost? Need to benchmark your
proposition against your competitors' offering or your customers' requirements?
Transport Operators: How do you retain your drivers? Why are your competitors
selecting different marques? How does marque selection vary by fleet size and
vehicle age? Do the strategies of the leading vehicle manufacturers fit with
your future requirements?
Whether you are a Vehicle Manufacturer, a Fleet Manager, a Retailer or a Third
Party Transport Provider, this report will assist you in making the critical
commercial decisions that will ensure your success throughout 2006 and beyond.
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