|
Shipments of camera phones have started to appreciably rise and the future is
excellent for this market segment. Camera phones are a hot commodity in Asia and
the promise is to help Mobile Operators obtain higher ARPU and profits by
creating more data traffic through MMS.
This detailed report offers five-year shipment forecasts by country. Based on
the latest APRG demand data camera phones will grow over 50% on a compound
annual basis through 2007. Other highlights of this report on the future
camera phones include:
- Importance of MMS (its not as important as you would think)
- Importance of Bluetooth (its not even on most consumer' s radar)
- Importance of Digital Printing (its important)
- Importance of Brand (its very important)
- How Samsung is beating incumbents Nokia and Ericsson in mindshare and why
it' s the top preferred mobile brand for female Asians. Look for
Samsung and define this market on their own terms over the next 6-18 months.
In Asia there is already a wide range of camera phone models that appeal to
each market segment and drive consumer behavior related to purchasing and
capturing, viewing, printing, and distributing cellphone originated
images. It is important for vendors to understand how these cameras are used and
the purchasing decisions from Asian consumers.
If you target camera phone market – for either products or data
services, this report is an essential tool. It gives you the
information on how these handset segments will play out in South Asia and East
Asia .
Primary research of current and potential consumers for camera phones are
analyzed from the following countries : India , Hong Kong Singapore
, Malaysia , Philippines Taiwan, and Thailand
Companies mentioned in this report : Alcatel Nokia LG Motorola Samsung
Sharp Siemens Sony Ericsson
This primary research will provide important insights on market
segmentation, customer attitudes and other factors that can drive vendors'
product, service, and marketing strategies. The multi-client study will also
incorporate insights from APRG' s research on the camera phone markets,
and digital photo printing trends. | 
View Cart
