Why Consumers Buy Camera Phones and Market Growth Expectations in 2004 - 2007 for South Asia

Table of contents:

Chapter 1.  Camera Phone Market Drivers

Key Drivers

Importance of Brand

Perceptions of Best Design

Implications for Service Providers

Implications for Advertising

Chapter 2. South and East Asia Camera Phone Penetration

Camera Phone Owner Demographics

Monthly Camera Phone Usage Trends

What Are Camera Phone Users Taking Pictures Of?

Chapter 3. How Camera Phone Purchase Decisions are Made

Importance of Brand

Importance of Design

Importance of Sharing and Distribution of Images 

Chapter 4.  Methodology and Assumptions

Primary Data Sources

Figure 1. South and East Asia"Camera Phone" Sales Forecast, 2004-2009 (Units in Thousands)

Figure 2. Information Sources Used for Purchasing Camera Phones – India

Figure 3. Information Sources Used for Purchasing Camera Phones – Thailand

Figure 4.  Information Sources Used for Purchasing Camera Phones – Singapore  

Figure 5.  Information Sources Used for Camera Phones Purchases – Malaysia  

Figure 6.  Information Sources Used for Camera Phones Purchases – Philippines

Figure 7. Information Sources Used for Camera Phones Purchases – Hong Kong

Figure 8. Information Sources Used for Camera Phones Purchases – Taiwan

Figure 9.  Consumer' s Perception of Best Camera Phone Design & Style by Brand: Alcatel, Samsung, Motorola, Nokia, LG

Figure 10. Importance of Warranty and Maintenance Agreements for Camera Phones

Figure 11. Importance of MMS Capabilities in Camera Phone Purchasing Decisions

Figure 12. Importance of  Bluetooth Capabilities in Camera Phone Purchasing Decisions

Figure 13. Importance of Digital Printing Capabilities direct from Camera Phone 

Figure 14. Expected Camera Phone Owners by Gender, 2004 – 2007

Figure 15. Expected Camera Phone Owners by Age and Gender 2004 – 2007

Figure 16. Expected Number of Images Captured by Camera Phone Owners by Gender