Table of Contents
1. Introduction and Executive Summary
- Background
- Current Situation
- 2G Subscriber Growth Tapering Off
- Mobile Subscriber Forecast to 2012 by Technology Platform
- Percentage Growth in Mobile Subscribers - Outlook to 2012
- Mobile Penetration - Outlook to 2012
- Market Share of Mobile Operators
- ARPU Achievements
- Prepaid Usage
- Current 3G Environment
- Pathetic Fixed Broadband Coverage
- 3G Licenses
- Outlook
2. Demographics and Economic Outlook
3. Mobile Competition - Analysis of the Cellular Operators
4. Forecast for 3G Services in Philippines
- Current Environment - Learning from the 2G Mobile Applications and Value
Added Services
- Current Environment - 2G Mobile Data Revenue Growth
- Where Filipino Mobile Users Get Their Mobile Data Content
- Purchase Sources of Mobile Data Content
- Mobile Content - Desires and Frequency of Use
- Current Environment - Frequency of Purchase of Mobile Application Services
- Current Environment - Most Popular Ringtone Genres
- Current Environment - Appeal of Mobile Java Game Genres
- Current Environment - Appeal of Wallpaper Genres
- Current Environment - Most Popular Ringtone Downloads
- Importance of Viral Marketing for New Mobile Content
- Expected Success of 3G Applications in Philippines - Results of APRG's
Consumer Survey
- Video Conferencing
- Location Based Services
- Navigational Aids - Public Transportation
- Navigational Aids - Driving Assistance
- Instant Messaging
- Video Downloads
- Music Downloads
- Internet Connectivity
- Mobile Gaming
- Watching Live Broadcast TV
- Summary - "Most Likely to Succeed"
- Methodology
- Forecasting
- Survey Demographics
- Notices
Table of Contents:
- Figure 1. Philippines Mobile Subscribers 2000 - 2012F
- Figure 2. Percentage Growth of Mobile Subscribers, 2000 - 2012F
- Figure 3. Mobile Penetration, 2000 - 2010F
- Figure 4. Market Share of Philippines's Mobile Operators, YE 2005
- Figure 5. Operator's Blended ARPU Trends in Philippines, 2003 - 2005
- Figure 6. Philippines Percentage of Prepaid vs Postpaid Subscribers, as
of December 2005
- Figure 7. Population Demographics
- Figure 8. Philippines Economic Growth 2004 - 2006E
- Figure 9. Philippines Mobile Data Revenue in USD, 2004 - 2010F
- Figure 10. Consumer Survey: How did you purchase your last premium VAS
service?
- Figure 11. Consumer Survey: Which premium VAS service have you purchased
in the past 2 weeks?
- Figure 12. Consumer Survey: How frequently do you purchase ringtones,
logos or graphics?
- Figure 13. Consumer Survey: Which of the following music genres do you
find most appealing and typically purchase for ringtones?
- Figure 14. Consumer Survey: Which type of mobile java games do you
typically pay to download?
- Figure 15. Consumer Survey: Which type of wallpaper do you typically pay
for?
- Figure 16. Most Popular Artist's Ringtone Downloads - 3Q 2005
- Figure 17. Consumer Survey: How Filipino Consumers Learn of New VAS Content
- Figure 18. Consumer Survey: Expected Usage of 3G Video Conferencing
- Figure 19. Consumer Survey: Expected Usage of 3G Video Conferencing
- Figure 20. Consumer Survey: Expected Usage of 3G Navigation Aids for
Transportation
- Figure 21. Consumer Survey: Expected Usage of 3G Navigation Aids for
Transportation
- Figure 22. Consumer Survey: Expected Usage of 3G Instant Messaging
- Figure 23. Consumer Survey: Expected Usage of 3G Video Downloads
- Figure 24. Consumer Survey: Expected Usage of 3G Music Downloads
- Figure 25. Consumer Survey: Expected Usage of 3G Music Downloads
- Figure 26. Consumer Survey: Expected Usage of 3G Mobile Games
- Figure 27. Consumer Survey: Expected Usage of 3G Broadcast TV
- Figure 28. Summary of Most Likely to Succeed 3G Applications
- Figure 29. Research Methodology
- Figure 30. Survey Demographics
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