Abstract
Over 100 million people in India now own mobile phones, and significant
opportunities for content providers are available in this nascent market. In
India, wireless operators, music and film companies, cartoon artists, game
makers and musicians are all aggressively entering the mobile content market
for ring tones, gaming, mobile imagery and streaming audio and video.
APRG' s latest market research examines how India' s service providers, network
operators, application and content providers are positioning themselves to
compete in India' s mobile market. This report reviews opportunities,
strengths, weaknesses and the risks of this emerging wireless market of over 1
billion people, and over 1,30o interviews we conducted with Indian consumers
to learn their thinking and desires for mobile content and applications
This report, updated quarterly, has following topics of the mobile communications market in India:
- Consumer surveys on the usage of mobile data services - what are the key
applications users are willing to pay for and typically use
- Leading Mobile content providers in India
- Growth of mobile services subscribers and average ARPUs in India
- Risks and Weaknesses of the India market
- 3G market Outlook
- Key Questions Answered:
Our research addresses the following issues:
- How big is the market for mobile data services in India?
- What opportunities are there in the mobile content market in India?
- What are the key mobile applications being adopted in India?
- How do consumers learn of new mobile data services and applications?
- How many mobile subscribers will there be in 2011?
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