2007 Market Research Report: India's Mobile Services Market - Outlook and Opportunities with an assessment of the Mobile VAS Data and Content Market

Table of Contents

1. Introduction

• Report Objectives
• Assumptions

2. Executive Summary and Market Forecast

• Current Situation
• Market Share of Mobile Operators
• Market Forecast
• Mobile Penetration
• Mobile Subscriber Growth Forecast
• Prepaid Usage
• Average ARPU Achievements and Outlook
• Wireless Content Forecast

3. Demographics and Economic Outlook

• What' s so special about India?
• Consumer Consumption
• Foreign Direct Investment in Telecoms Sector

4. Regulatory and Pricing

• Mobile Tariffs
• Handset Pricing

5. Mobile Service Providers

• Reliance
  • Network
  • Growth Strategy
• BSNL
  • Network
  • Growth Strategy
• Bharti Televentures
  • Network
  • Growth Strategy
• Hutch
  • Network
  • Growth Strategy
• Idea Cellular
  • Network
  • Growth Strategy

6. India' s Mobile Data

• The Internet Environment
• Key Internet Service Providers
• The Internet' s Impact on Mobile VAS Portals
• Mobile Data Revenue Growth
• Mobile Data Revenue Percentage
• Mobile Content Portals in India
• VAS Content Costs
• Mobile VAS Content - Desires and Frequency of Use - Consumer Survey
• Importance of Viral Marketing for New Mobile Content
• MMS Services
• 3G Outlook

7. Final Notes

• Methodology
• Notices

Table of Figures:

• Figure 1. India' s Mobile Subscribers 2000A - 2010F
• Figure 2. India vs China- Mobile Subscribers 2002A - 2010F
• Figure 3. India' s Mobile Penetration 2002A - 2010F
• Figure 4. Percentage of Prepaid vs Postpaid Subscribers in India
• Figure 5. Three Year Trend of Prepaid vs Postpaid Subscribers in India
• Figure 6. India' s Blended ARPU - Current and Projected
• Figure 7. India Mobile Data Revenue 2004 - 2010
• Figure 8. Market Share - India' s Mobile Operators as of October 2006
• Figure 9. Population Demographics
• Figure 10. India' s Economic Growth
• Figure 11. India Internet Subscribers 2000 - 2010E
• Figure 12. Market Share of Leading (Top 5) ISPs in India
• Figure 13. India' s Growth in Mobile VAS Revenue 2004A - 2010F ($US Mn)
• Figure 14. Purchase Sources of Mobile Data Content
• Figure 15. VAS Content Costs by Genre
• Figure 16. Consumer Survey: Which premium VAS service have you purchased in the past two weeks?
• Figure 17. Consumer Survey: How frequently do you purchase ringtones, logos or graphics?
• Figure 18. Consumer Survey: How frequently do you send pictures taken with your camera phone?
• Figure 19. Consumer Survey: Which of the following music genres do you find most appealing and typically purchase for ringtones?
• Figure 20. Consumer Survey: Which type of mobile wallpaper have you recently purchased?
• Figure 21. Consumer Survey: Which type of mobile games have you recently purchased?
• Figure 22. Most Popular Java Game Downloads - 2Q 2006
• Figure 23. Most Popular Ringtone Downloads - 2Q 2006
• Figure 24. How Indian Consumers Learn of New VAS Content
• Figure 25. Research Methodology
• Figure 26. Survey Demographic