Abstract
As usage of mobile services soared in China over the last decade, the key
service being marketed was voice. In the mid-2000' s, text messaging content
services became very popular with Chinese subscribers and mobile network
operators and independent mobile portals adjusted their offerings to meet the
consumer demand.
In 2005 - 2008, ringtones, mobile games, and mobile applications continued to
evolve, and are now firmly entrenched in the mobile landscape, and these VAS
services are being aggressively promoted by NASDAQ listed portals Sohu, Sina,
Tencent and Netease, as well as the mobile operators.
Our research examines the following topics which will help you compete or invest in the China mobile market:
- What are the new mobile gaming trends in China that will funnel
subscription revenue opportunities?
- How have the spending and usage patterns of mobile gamers evolved?
- What is the opportunity in 2009 in mobile VAS services?
- How have the mobile VAS portals been successful in China?
- What types of content and applications are popular with Chinese consumers?
- How do consumers learn about new mobile applications? Is viral marketing
important in China?
- What will be the impact of 3G to China' s mobile applications market?
- What impact will the iPhone have on the mobile games and applications
market in China?
- Will ad-funded mobile games be successful in China?
- What is the growth of subscribers playing downloaded games?
- What is the growth of subscribers listening to downloaded music?
- What is the growth of subscribers accessing social networks?
- How do Chinese subscribers source and purchase their mobile content?
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