Sports Nutrition and High Energy Supplements: The Global Market

Sports Nutrition and High Energy Supplements: The Global Market

Chapter- 1: SUMMARY

• SUMMARY TABLE GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS) 0
• SUMMARY FIGURE GLOBAL SPORTS NUTRITION SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, 2007-2013 ($ BILLIONS) 0

Chapter- 2: OVERVIEW

• DEFINITIONS 1
• SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT CONSUMER SEGMENTS
• TABLE 1 SPORTS NUTRITION CONSUMERS
• SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT PRODUCT CATEGORIES
• TABLE 2 SPORTS NUTRITION INDUSTRY PRODUCT SEGMENT
• ANALYSIS OF MAIN PRODUCT SEGMENTS
• BEVERAGES
• Energy Drinks
• Ingredients
• Packaging
• Health Concerns
• TABLE 3 COMPARISON OF CAFFEINE CONTENT ACROSS VARIOUS ENERGY DRINK BRANDS
• TABLE 3 (CONTINUED)
• Energy Drinks Mixed With Alcohol
• Combination of Ingredients in Energy Drinks
• Energy Drinks Consumed During Exercise
• Sports Drinks
• Ingredients
  • Carbohydrates
  • Electrolytes
• Flavor
• Other Ingredients
• TABLE 4 COMPARISON OF INGREDIENTS ACROSS SELECT SPORTS DRINKS BRANDS
• TABLE 5 COMPARISON OF INGREDIENTS ACROSS SPORTS DRINKS POWDERS
• Categories of Sports Drinks
• TABLE 6 CATEGORIES OF SPORTS DRINKS
• Isotonic Sports Drinks
• Hypertonic Sports Drinks
• Hypotonic Sports Drinks
• Pros
• Cons
• Fluids Other than Sports Drinks
• TABLE 7 FLUIDS OTHER THAN SPORTS DRINKS CONSUMED DURING EXERCISE
• TABLE 8 COMPARISON OF VARIOUS FLUID CONTENT
• Common Misconceptions about Sports Drinks
• SPORTS FOODS
• Gels
• Energy Bars
• Definition
• Energy Bar Nutritional Facts
• Distinction between Energy Bars and Energy Drinks
• Types of Bars
• TABLE 9 SPORT BAR TYPES
• Concerns for the Bar Consumer
• Truth in Advertising
• No Regulations for Defining "Energy"
• Challenges for the Future
• SUPPLEMENTS
• Definition
• Common Supplements and Their Effects
• Anabolic Steroids
• Androstenedione and DHEA
• Human Growth Hormone
• Creatine
• Fat Burners
• FIGURE 1 ROLE OF SUPPLEMENTS IN ATHLETIC PERFORMANCE
• TABLE 10 AIS GROUPING FOR SPORTS SUPPLEMENTS WITH DEFINITIONS AND EXAMPLES
• TABLE 10 (CONTINUED)
• TABLE 11 GROUP A NUTRITIONAL SUPPLEMENTS
• TABLE 11 (CONTINUED)
• TABLE 11 (CONTINUED)
• TABLE 11 (CONTINUED)
• TABLE 11 (CONTINUED)
• Concerns
• TABLE 12 CLASSIFICATION OF SPORTS SUPPLEMENTS
• Use of Supplements
• Supplements and Doping- Supplement Contamination with Doping Substances
• Recommendations for Consumers
• Recommendations for Consumers (Continued)
• Recommendations for Consumers (Continued)

Chapter- 3: SPORTS NUTRITION AND SUPPLEMENTS INDUSTRY- DRIVERS, TRENDS, AND CHALLENGES

• CURRENT INDUSTRY TRENDS
• CONGLOMERATION OF THE SPORTS AND FITNESS INDUSTRY WITH THE DIET AND WEIGHT LOSS INDUSTRY
• CONSUMER LIFESTYLE DEMANDS
• WIDENING SPORTS NUTRITION CONSUMER BASE
• ENERGY DRINK CATEGORY IS FRAGMENTING
• GROWTH PRODUCT CATEGORY IS SPORTS/ENERGY BARS
• INCREASING AWARENESS
• PACKAGING TRENDS
• MAINTAINING CUSTOMER LOYALTY
• THIRD-PARTY ENDORSEMENTS
• SPECIAL PRODUCTS
• INDUSTRY INSIGHTS
• WIDENING SPORTS NUTRITION CONSUMER BASE
• VARIABILTY IN SPORTS NUTRITION BY COUNTRY
• SPORTS NUTRITION PRODUCTS OFFER CONSUMERS A HEALTHY, TASTY, AND CONVENIENT OPTION
• CONSUMERS REQUIRE DEMONSTRABLE BENEFITS
• INDUSTRY CHALLENGES
• AVOIDING ALIENATING ATHLETES AS PRODUCTS BECOME MAINSTREAM
• EXPLOITING UNDERDEVELOPED AREAS ACROSS THE SPORTS NUTRITION SPECTRUM
• IMPROVING AVAILABILITY AND AWARENESS OF SPORTS NUTRITION PRODUCTS
• ALIGNING PRODUCTS WITH WELLNESS TRENDS
• MARKET SATURATION
• BLUR BETWEEN SPORTS NUTRITION PRODUCTS AND OTHER CONSUMER GOODS
• CONSTANTLY CHANGING CONSUMER PREFERENCES
• PRODUCT DIFFERENTIATION
• CHANGING PRODUCT FORMS
• DISTRIBUTION CHANNEL RELATIONSHIPS
• COMPETITIVE PRESSURES FROM ALTERNATIVE BEVERAGES
• MARKET DRIVERS IN THE SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT INDUSTRY
• TASTE
• RESEARCH AND INNOVATION
• PRICE
• INFORMATION AND AWARENESS
• SAFE AND TRUSTWORTHY BRANDS
• VARIETY
• PACKAGING
• GROWTH DRIVERS
• LIFESTYLE CONSUMERS
• CONVENIENCE
• OTHERS
• INDUSTRY DISTRIBUTION CHANNELS
• FUTURE PROSPECTS
• Potential Trends
• Concerns

Chapter- 4: SPORTS NUTRITION MARKET ANALYSIS

• OVERVIEW OF MATURE MARKETS
• U.S. MARKET
• WESTERN EUROPEAN MARKET
• TABLE 13 PROJECTED PROGRESSION OF SPORTS DRINKS CONSUMPTION IN WESTERN EUROPE BY VOLUME, 1998- 2013 (%)
• TABLE 14 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES BY SELECT COUNTRY, 2007 (%)
• TABLE 15 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES BY COMPANY/BRAND, 2007 (%)
• Western European Market (Continued)
• U.K. MARKET
• TABLE 16 U.K. SPORTS BEVERAGE MARKET SHARES BY BRAND, 2007 (%)
• TABLE 17 DRINKS MARKETED BY SUPERMARKET CHAINS, 2003
• TABLE 18 KEY PARAMETERS OF DRINK CHOICES IN THE U.K. (%)
• JAPANESE MARKET
• TABLE 19 POPULAR SPORTS DRINKS IN JAPAN
• TABLE 20 ANNUAL GROWTH RATES OF JAPANESE NUTRITION INDUSTRY (%)
• DEVELOPING MARKETS
• AUSTRALIA
• LATIN AMERICA
• Latin America (Continued)
• TABLE 21 LATIN AMERICAN SPORTS NUTRITION MARKET BY PRODUCT CATEGORY, THROUGH 2013 ($ MILLIONS)
• ASIA
• Asia (Continued)
• CANADA
• EASTERN EUROPE
• Recent Industry Activity in Eastern Europe
• OVERVIEW OF MARKETS BY PRODUCT SEGMENT
• SPORTS BEVERAGES
• TABLE 22 GROWTH IN ALTERNATIVE BEVERAGE CATEGORY, 2004- 2008 ($ BILLIONS)
• TABLE 23 FUNCTIONAL DRINK CATEGORIES AND DEFINITIONS
• Sports Beverages (Continued)
• TABLE 24 KEY PLAYERS AND BRANDS
• Energy Drinks
• Target Audience
• History
• Advertising and Marketing
• Advertising and Marketing (Continued)
• Current Scenario
• TABLE 25 DRINKS AIMED AT NICHE SEGMENTS
• TABLE 26 EXAMPLES OF DOMINANT BRANDS IN A REGION/COUNTRY
• TABLE 27 GLOBAL MARKET SHARES OF ENERGY DRINKS, 2007 ($ BILLIONS)
• TABLE 28 TOP 15 ENERGY DRINKS IN THE U.S., 2007
• Key Success Factors
• Latest Market Developments
• The Sub Niche- Powdered Energy Drinks
• Mixing of Energy Drinks in Alcohol
• SPORTS DRINKS
• TABLE 29 GLOBAL MARKET SHARE BY SPORTS DRINK TYPE, 2007 (%)
• Target Audience
• History
• Current Scenario
• TABLE 30 GLOBAL PER CAPITA CONSUMPTION OF SPORTS DRINKS ACROSS REGIONS, 2007 (LITERS/YR)
• Current Scenario (Continued)
• TABLE 31 GLOBAL MARKET SHARES OF SPORTS DRINKS BRANDS, 2007 (%)
• Innovation in the Sports Drinks Market in Terms of Ingredients
• Innovation in the Sports .....(Continued)
• Advertising and Marketing
• Genesis of Gatorade and Powerade
• Genesis of Gatorade .....(Continued)
• Genesis of Gatorade .....(Continued)
• Lucozade
• The Current Scenario
• The Current Scenario (Continued)
• The Current Scenario (Continued)
• Dairy Industry- Cracking the Sports Drink Market
• ENHANCED WATER
• History
• History (Continued)
• Current Scenario
• TABLE 32 U.S. BEVERAGE GROWTH RATES, 2006- 2007 (%)
• Current Scenario (Continued)
• Current Scenario (Continued)
• Current Scenario (Continued)
• Enhanced Waters- A Global Perspective
• BARS
• TABLE 33 BAR CATEGORY MARKET SHARES, 2007 (%)
• Consumers
• History
• History (Continued)
• History (Continued)
• Competition
• Advertising
• Trends in Bar Category
• Organic Bars- Are They The Future of Bars?
• Specialized and Segmented Markets
• Energy Bars with Nutraceuticals
• Energy Bars with ..... (Continued)
• SUPPLEMENTS
• Current Global Scenario
• Current Global ..... (Continued)
• TABLE 34 SUPPLEMENT INDUSTRY- REGION-WISE REVENUE AND MARKET SHARES, 2007 ($ BILLIONS)
• MARKET ESTIMATES
• TABLE 35 GLOBAL ENERGY DRINK MARKET SHARES, 2007 ($ BILLIONS)
• TABLE 36 SPORTS DRINK MARKET SHARES BY INDUSTRY LEADER, 2007 ($ BILLIONS)
• TABLE 37 SPORTS BAR MARKET SHARES BY MARKET LEADER, 2007 ($ BILLIONS)
• TABLE 38 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)
• FIGURE 2 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)
• TABLE 39 U.S. SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)
• TABLE 40 ENERGY DRINKS FORECASTS FOR KEY MARKETS EXCEPT THE U.S., THROUGH 2013 ($ MILLIONS)
• TABLE 41 SPORTS DRINKS FORECASTS FOR KEY MARKETS, EXCEPT THE U.S., THROUGH 2013 ($ MILLIONS)
• TABLE 42 SPORTS BEVERAGE MARKET SHARES BY REGION, 2008 (%)

Chapter- 5: REGULATORY OVERVIEW IN KEY MARKETS

• UNITED STATES
• FDA
• FDA (Continued)
• FDA (Continued)
• FDA (Continued)
• FEDERAL TRADE COMMISSION (FTC)
• NAD
• ENVIRONMENTAL REGULATIONS
• KOREAN FOOD AND DRUG ADMINISTRATION
• UNITED KINGDOM
• UNITED KINGDOM (CONTINUED)
• MHRA
• CAP CODE
• SECTION 50.1
• SECTION 51.1
• EVIDENCE
• Problematic Claims
• Creatine
• Comparative Claims
• Visuals and Testimonials
• Other Areas of Concern
• EUROPEAN UNION
• EUROPEAN UNION (CONTINUED)
• IRELAND
• NETHERLANDS
• CANADA
• CANADA (CONTINUED)
• AUSTRALIA AND NEW ZEALAND

Chapter- 6: INDUSTRY PARTICIPANTS

• TABLE 43 LIST OF PARTICIPANTS
• TABLE 43 (CONTINUED)
• TABLE 43 (CONTINUED)
• TABLE 43 (CONTINUED)
• TABLE 43 (CONTINUED)
• TABLE 43 (CONTINUED)
• TABLE 43 (CONTINUED)
• TABLE 43 (CONTINUED)
• PROFILES OF KEY PLAYERS
• TABLE 44 TIER 1 AND TIER 2 COMPANIES
• TIER 1 COMPANY PROFILES
• Abbott Laboratories (U.S.)/Abbott Nutrition
• Profile
• Brands
• Cadbury Schweppes, plc
• Profile
• Profile (Continued)
• Brands
• The Coca-Cola Co.
• Profile
• Brands
• GlaxoSmithKline
• Profile
• Brands
• Kraft Foods
• Profile
• Product Categories
• Brands
• Nestle/Nestle Nutrition
• Profile
• Product Categories and Brands
• PepsiCo
• Profile
• Brands
• Unilever
• Profile
• Brands
• TIER 2 COMPANIES
• Hansen Natural Corp.
• Profile
• Brands
• Herbalife Int' l
• Profile
• Brands
• NBTY, Inc.
• Profile
• Brands
• Otsuka Pharmaceutical Co., Ltd.
• Profile
• Brands
• Red Bull GmbH
• Profile
• Brands
• VV Food and Beverage
• Profile
• Brands
• Yakult Honsha Co. Ltd.
• Profile
• Brands in the Food and Beverages Segment:
• TIER 3 COMPANIES
• AG Barr
• Ajinomoto
• American Body Building, LLC
• Amul
• AST Sports Science
• Boo Koo
• Cott Corp.
• Champion Nutrition, Inc.
• Cintron Beverage Group
• Clif Bar, Inc.
• Cytosport
• Danone
• Dong A Corp.
• Dymatize Enterprises, Inc.
• Extreme Drinks
• Go Fast Sports and Beverage Co.
• GNC
• Ideasphere
• Iron tek
• King 888 Co.
• Labrada Nutrition
• Leading Brands, Inc.
• Maximum Human Performance
• Maximuscle, Ltd.
• Mega-Pro Int' l
• Metabolic Nutrition, Inc.
• MET-Rx Engineered Nutrition
• Miller Brewing
• Mofaz
• National Beverage Corp.
• Natrol
• New Sun Nutrition
• NuGo Nutrition
• Nutraceutical Corp.
• Optimum Nutrition, Inc.
• Orkla
• Oy Sinebrychoff Ab
• Perrigo
• Pharmavite
• PlayBoy
• Premier Nutrition, Inc.
• Promax Nutrition Corp.
• Pure Performance Nutrition
• Redux Beverages, LLC
• Rockstar, Inc.
• Schiff Nutrition Int' l., Inc.
• Scitec Nutrition
• Shark AG
• Vital Pharmaceuticals, Inc. (a.k.a VPX)
• Wet Planet Beverages
• Whey Up
• COMPANIES AND BRANDS
• TABLE 45 OVERVIEW OF KEY COMPANY BRANDS IN THE SPORTS NUTRITION AND SUPPLEMENT INDUSTRY
• TABLE 45 (CONTINUED)
• TABLE 45 (CONTINUED)
• TABLE 45 (CONTINUED)
• RECENT INDUSTRY ACTIVITY
• TABLE 46 SNAPSHOT: RECENT INDUSTRY ACTIVITY
• TABLE 46 (CONTINUED)
• TABLE 46 (CONTINUED)
• Industry Activity Detailed
• Industry Activity ..... (Continued)
• Industry Activity ..... (Continued)
• Industry Activity ..... (Continued)
• Industry Activity ..... (Continued)
• Industry Activity ..... (Continued)
• Industry Activity ..... (Continued)

Chapter- 7: INDUSTRY PARTICIPANTS

• INNOVATION AND NEW PRODUCT DEVELOPMENT IN SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENTS
• TABLE 47 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT NEW PRODUCT DEVELOPMENT AND LAUNCHES
• TABLE 47 (CONTINUED)
• ENERGY DRINKS/BEVERAGES
• ENERGY DRINKS/BEVERAGES (CONTINUED)
• ENERGY DRINKS/BEVERAGES (CONTINUED)
• ENERGY DRINKS/BEVERAGES (CONTINUED)
• ENERGY DRINKS/BEVERAGES (CONTINUED)
• ENERGY DRINKS/BEVERAGES (CONTINUED)
• ENERGY DRINKS/BEVERAGES (CONTINUED)
• ENERGY BARS
• ENERGY BARS (CONTINUED)
• SUPPLEMENTS
• OTHERS
• UNDER RESEARCH
• UNDER RESEARCH (CONTINUED)

Chapter- 8: KEY PRIMARY INGREDIENTS IN TERMS OF GROWTH

• TABLE 48 KEY PRIMARY INGREDIENTS IN SPORTS NUTRITION PRODUCTS
• KEY PRIMARY INGREDIENTS IN ..... (CONTINUED)