Abstract
INTRODUCTION
STUDY GOALS AND OBJECTIVES
Will nutraceuticals hold the winning edge in the global economic slowdown in
the food industry? Will they, in fact, exceed expectations?
The goals of this market research report are:
- To define and measure the global market for nutraceuticals - the
functional food, beverage, and supplement (FBS) market
- To measure markets that could be better understood by stakeholders in
terms of their own respective sales offerings
- To strategically analyze individual markets in terms of products,
ingredients, health applications, technology, geography, and top-selling
products
- To identify trends and opportunities in the functional food, beverage, and
supplement market for all stakeholders
- To provide quick and easy understanding of the very vast functional food,
beverage, and supplement market
- To provide a strategic analysis of the market so as to enable companies to
formulate their strategies
- To provide high-level analysis in terms of which products can sell in the
mainstreams as blockbusters
REASONS FOR DOING THE STUDY
Food companies, already under intense pressure to perform, are looking at the
functional food, beverage, and supplement market for help. Though the
nutraceutical industry is just about 6% of the total food industry, the profit
margins are much higher, making the adjusted market size larger. There is a
lack of clear categorization in the nutraceutical market, and food companies
tend to neglect important categories that are doing well as functional food.
None of the market reports provide a single comprehensive geographic breakdown
of the nutraceutical market as per the ingredients, applications, products,
and technology.
Our study intends to provide an in-depth analysis of the functional FBS
market. It can be used by any old or new player as a market guide to formulate
its strategies.
INTENDED AUDIENCE
The intended audience includes all the stakeholders of the FBS market,
including food manufacturers, retailers, wholesalers, food formulators,
supermarkets, grain producers, technology providers, research and development
(R&D) companies, and advertisers. New entrants like pharmaceutical companies,
regular food companies, and beverage companies can use this report for a
thorough understanding of the market dynamics.
SCOPE OF REPORT
The report is a full breakdown of the nutraceutical- functional food,
beverage, and supplement market. It contains a detailed assessment of seven
bioactive ingredients; 18 food product categories; eight application areas;
and four geographic areas, thereby providing comprehensive market estimates
for more than 1,200 market subsegments. Each section provides market data,
market drivers, trends and opportunities, top-selling products, key players,
and competitive outlook. The report provides more than 100 market tables that
give a complete insight into the market, along with 40 company profiles. All
market tables are categorized geographic region, ingredient, application, and
product categories.
The report highlights and makes constructive arguments on strategic issues
like premiumization versus mass market, licensing/partnering, NPD (new product
development), repositioning, focus areas and market segmentation, niche
market, mainstream and blockbuster strategy, and tapping the children' s market.
INFORMATION SOURCES
All the market data consists of aggregate sales figures of all sales channels.
We have analyzed over 114 new product launches in the functional food,
beverage, and supplement category. We have researched over 167 technology
patents over the last 5 years, and analyzed more than 1,000 news items and
over 88 case studies and documented health claims to get an in-depth
understanding of the health benefits of products. The report focuses on the
nutraceutical market rather than the technical aspect of the industry. We have
analyzed key market developments of more than 120 companies in this sector,
based on information gathered by known paid and unpaid secondary sources.
High-level primary interviews were conducted with several industry people to
analyze and verify the market trends and structure.
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