Abstract
REPORT HIGHLIGHTS:
- The global market for organic light-emitting diodes was worth $4.5 billion
in 2008, decreased to $3.9 billion in 2009, and is expected to increase to
nearly $8.1 billion in 2014. The compound annual growth rate (CAGR) for the
5-year period would be 15.3%.
- OLED displays dominate the market, generating $3.5 billion in sales in
2008 but decreasing to $2.9 billion in 2009. Sales are expected to increase in
the next 5 years to reach nearly $5.9 billion in 2014, for a CAGR of 14.9%.
- The OLED lights market amounted to more than $1 billion in 2008, and is
projected to decrease slightly in 2009, but rebound to $2.2 billion in 2014,
for a 5-year CAGR of 16.5%.
STUDY GOALS AND OBJECTIVES
In this study, the goal of BCC Research is to determine the current status of
the market for organic light-emitting diodes (OLEDs) for 2008 and then examine
their growth potential in 2009 and then to 2014. We were primarily interested
in the growth in their two major markets of electronic displays and
solid-state lighting. Our previous work on solid-state lighting was done in
2006 and involved only inorganic LEDs. We recently published a study on the
entire display industry, but wanted to concentrate on the OLED as a prime
competitor to other display technologies.
The key objective is to present a comprehensive analysis of the current market
for organic light-emitting diodes and project the industry' s future direction.
SCOPE OF REPORT
The scope of this study encompasses OLED electronic displays and lighting
devices. BCC Research analyzes the OLED industry structure for displays and
lighting, identifies the key players, and analyzes the industry' s
competitiveness. Then, for each technology, we determine its current status,
examine the impact on future markets, and present forecasts for growth from
2008 to 2009, and then over the five-year period from 2009 to 2014.
Technological issues, including the latest trends, are discussed. Other
essential factors such as the economic environment are also reviewed.
BCC analyzes the OLED industry on a worldwide basis, both from a manufacturing
and consumption point of view. We examine government and industry support for
research and development in the major regions of the world. We also analyze
market share for unit shipments and their value for each type of display and
lighting product.
METHODOLOGY
BCC Research presents an analysis of the units shipped for 2008 and for each
major type of OLED display and lighting product. Our estimated value is what
manufacturers have paid in nondepreciated U.S. dollars. Based on our surveys,
we analyze the potential growth of each major product and then forecast
shipments for 2009 and 2014. We also analyze pricing trends and establish
shipment values for 2008, and project those for 2009 and 2014.
INFORMATION SOURCES
We interviewed approximately 125 companies to obtain data for this study.
Included were manufacturers of OLED displays and components, lighting devices,
consumer products, communication systems, instrumentation and transportation
equipment. We also spoke with construction companies, lighting manufacturers,
building contractors and lighting installers. We spoke with OLED users in a
variety of industries and compiled data from current financial/trade
information, such as trade publications and financial reports and government
sources.
ANALYST CREDENTIALS
Bob Moran has worked as a technology market analyst and technology writer for
more than 20 years, and is the author of numerous BCC Research reports. He has
authored reports covering thin film deposition, photovoltaic solar technology,
electronic gaming, magnetic and optical storage, surface modification of
polymers and other technology topics. He has also served as the editor of BCC
Research publications, including Display Industry News and Micro and
Nanotechnology.
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