Managing Cross-Functional Teams for Pharmaceutical Product Commercialization Excellence

Executive Summary

• Project Background
• Study Methodology
• Key Findings
  • Figure S.1
  • Figure S.2-Develop Commercialization Process
  • Figure S.3-Develop and Manage all Though Leader Segments
• Benchmark Class
  • Figure S.4-Benchmark Class
• Report Structure and Organization

CHAPTER ONE: Building Effective Cross-Functional Team Structures

• Cross-Functional Team Structures for Successful Product Launches
• Organizational Approaches to Cross-Functional Performance Excellence
  • Figure 1.1-Small, Focused Portfolio
  • Figure 1.2-Large Portfolio, US Based Corp
  • Figure 1.3-Organizational Structure
  • Figure 1.4-Marketing and R&D
• Co-Location Strategies for Cross-Functional Teams
• Early Involvement of Cross-Functional Teams
• Product Team Cross-Functional Models
  • Figure 1.5-Company E&J Product Team Model
  • Figure 1.6-Company K Product Team Model
  • Figure 1.7-Company G Product Team Model
• Cross-Functional Team Member Selection
• Reaching Global Market Success
• Ongoing Marketing Activities on the Product Team
  • Figure 1.8-Ongoing Marketing Activities on the Product Team
  • Figure 1.9-Using Cross-Functional Structure to Focus Development
  • Figure 1.10-Marketing Staff Involved in Delivery
  • Figure 1.11-Marketing Staff Dedicated Fully to Delivery
  • Figure 1.12-Dedicating Resources
  • Figure 1.13-Managing Internal Group Tensions
• Collaboration with Market Research and Competitive
• Intelligence Functions

CHAPTER TWO: Cross-Functional Team Processes that Foster

• Collaboration and Productivity
  • Key Management Factors for Collaboration
    • Figure 2.1-Develop Cross-Functional Culture
    • Figure 2.2-Key Factors to a Successful Launch
    • Figure 2.3-Global Franchise Team
    • Figure 2.4-Central Global Functions
    • Figure 2.5-Responsibilities
  • Process Design that Embeds Collaboration Catalysts
    • Figure 2.6-Early Stage Commercialization
    • Figure 2.7-Develop Commercialization Process
  • Thought Leader Involvement
    • Figure 2.8-Develop and Manage all Thought Leader Segments
  • Marketing Insights for Delivery System Development
    • Figure 2.9-Marketing & Delivery Development
    • Figure 2.10-Decision Timing for Different Systems

CHAPTER THREE: People Management for Effective Cross-Functional Teams

• Roles & Responsibilities for Cross-Functional Teams
  • Figure 3.1-Roles & Responsibilities
  • Figure 3.2-Early-Stage Commercialization Activities
  • Figure 3.3-Commercialization Activities
  • Figure 3.4-Key Factors to a Successful Launch
• Developing and Empowering Employees
  • Figure 3.5-Commercialization Integration
• Incentives and Supporting Activities that Foster Collaborative Behavior
• Marketing Contributions to Delivery System Development
  • Figure 3.6-Groups Providing Pre-Clinical Input
  • Figure 3.7-Group Input at Phases I & II
  • Figure 3.8-Ranking Top Market Research Activities
  • Figure 3.9-Secondary Market Research Activities
  • Figure 3.10-Identifying the Target Population

CHAPTER FOUR: Decision-Making Processes that optimize

• Cross-Function Productivity
  • Strategy Alignment and Financial Analysis
  • Structured Decision-Making Processes
    • Figure 4.1-Hughes' Systematic Approach to Problem Solving
    • Figure 4.2-Saturn' s Key' s to Cross-Functional Team Success

CHAPTER FIVE: Communication and Collaboration

• Team Communication Tactics
  • Figure 5.1-Tactics to Minimize Redundancy
  • Figure 5.2-Avoiding the Communications Chasm
• Characteristics of Cross-Functional Team Leaders
  • Figure 5.3-Global Franchise Team
  • Figure 5.4-Leadership
  • Figure 5.5-Budget Insights
  • Figure 5.6-Develop and Manage All Thought Leader Segments

CHAPTER SIX: Resource Allocation Best Practices

• Investment Trends in New Product Development
  • Figure 6.1-Internal Stakeholders
  • Figure 6.2-Marketing Full Time Employees
• Effective Staff Allocation During Product Commercialization
  • Figure 6.3-Staffing
  • Figure 6.4-Staff Sizes
  • Figure 6.5-Global Marketing Full Time Equivalents by Phase
  • Figure 6.6-Structure and Staffing
  • Figure 6.7-Funding Sources
• Funding for Delivery System Development
  • Figure 6.8-Budgeting Development & Marketing Teams
  • Figure 6.9-Market Research Funding by Clinical Stage
  • Figure 6.10-Marketing Budget per Marketing FTE