Study Overview and Key Findings
- Study Overview
- Key Findings and Insights
About the Benchmark Class
- Participating Companies
- Figure 2.1-Benchmark Partners
- Participant Job Titles and Departments
- Regional Representation
- Functional Representation
Organization and Structure
- Functional Home: Medical vs. Marketing
- Structure: Publications Strategy
- Structure: Publications Planning
- Structure: Publications Plan Delivery
- Influencers in Strategy Development
- Key Contributors to Strategy and Plan
- Separation of Publications from Marketing
- Strategy Responsibility
- Planning Responsibility
- Plan Delivery Responsibility
- Successful Communication Tactics
- Regional Empowerment
- Tactics for Regional Plan Integration
Most Effective Strategies
- Best Publication Strategies: Early Development
- Best Publication Strategies: Phase III-Submission
- Best Publication Strategies: Launch-Post-Launch
- Changing Journals Emphasis
- Publications Outlet Focus
Neutral & Negative Results
- Planning for Neutral/Negative Results
- Commonly Used Public Websites
Resources & Outsourcing
- Resource Levels
- Plan Delivery Outsourcing
- Percent Publications FTEs Outsourced
- Use of Communication Agencies
Effectiveness Measures
Strategic Next Steps
Best Practices
- Best Practices in Publications Management
- About Best Practices, LLC
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