Report: Budget & Staffing Excellence: Benchmarking the Resources Required to Drive Productivity and Growth TOC

Introduction
- Study Overview
- Definitions
- Leading Indicators of Productivity
Key Findings
- Marketing Strategy and Planning
- Marketing Operations and Communication
- Market Research
- Marketing Findings Overview
About the Benchmark Class
- Complete Benchmark Class by Industry
- Profiles of Participants
- Participants' Organizational Structure
- Employee Levels of Participants
- Sales Levels of Participants
Marketing Strategy and Planning Productivity Analysis
- Marketing Strategy and Planning
  - Internal Staffing
  - FTEs Supporting Company Employees
  - Outsourcing Spend
  - Sales Revenue Achieved FTEs
  - Operating Budget
  - Operating Budget per FTE
  - Budget as Percent of Sales
Marketing Operations and Communications Productivity Analysis
- Marketing Operations and Communications
  - Internal Staffing
  - FTEs Supporting Company Employees
- Outsourcing
  - Outsourced Activities
- Sales Revenue Achieved FTEs
- Operating Budget
- Operating Budget per FTE
- Budget as Percent of Sales
Market Research Productivity Analysis
- Market Research
  - Internal Staffing
  - FTEs Supporting Company Employees
  - Outsourcing
    - Outsourced Activities
  - Sales Revenue Achieved by FTEs
  - Operating Budget
  - Operating Budget per FTE
  - Budget as Percent of Sales

Introduction
- Study Overview
Definitions
- Research Scope and Exclusions
- Leading Indicators of Productivity
Key Findings
- Key Findings Summary: E-Business
- Segmented Benchmarking Data
About the Benchmark Class
- Universe of Learning
- Profiles of Participants
- Organizational Structure of Participants
- Sales Levels of Participants
- Total Employees
- Budget Range among Class
- E-Business Outsourcing Levels - Overview
- E-Business Outsourcing Levels - Breakdown
- E-Business Projects
Staffing Profiles
- E-Business Staffing Levels (Total FTEs)
- E-Business FTE Allocation by Key Activities
  - Business Development and Management
  - E-Governance
  - E-Marketing
  - Strategy and Systems Development
- Efficiency Ratios: Benchmark Data and Analysis
  - E-Business Employees Supporting Total FTEs
  - Investment per E-Business FTE
  - Sales Revenue Related to E-Business FTEs
  - Budget in Relation to Sales Revenue

Introduction
- Study Overview
Definitions
- Leading Indicators of Productivity
Key Findings
- Key Findings Summary: Corporate Communications
- Key Findings Summary: Executive Communications
- Benchmarking Data Overview
Corporate Communications
- Universe of Learning
- Participant Profiles
- Organizational Structure of Participants
- Sales Levels of Participants
- Total Employees
- Budget Range among Class
- Communications Outsourcing Levels - Overview
- Scope of Corporate Communications Groups
- Staffing Profiles
  - Corporate Communications Staffing Levels
- Efficiency Ratios: Benchmark Data and Analysis
  - Employees Supporting Total FTEs
  - Investment per Communications FTEs
  - Sales Revenue per FTE
  - Budget in Relation to Sales Revenues
- Executive Communications
  - Universe of Learning
  - Sales Levels of Participants
  - Total Employees
  - Budget Range among Class
  - Communications Outsourcing Levels - Overview
  - Staffing Profiles
    - Executive Communications Staffing Levels
  - Efficiency Ratios: Benchmark Data and AnalysisEmployees Supporting Total FTEs
    - Investment per Communications FTEs
    - Sales Revenue per FTE
    - Budget in Relation to Sales Revenue

Budget & Staffing Excellence: Benchmarking the Resources Required to Drive Productivity and Growth