Ensuring a Successful Product Launch Through Effective Process & Authority Roles

Table of Contents

RESEARCH OVERVIEW

• Research Objective and Methodology
• Definitions
• Benchmark Class
• Participant Qualification

KEY FINDINGS

• Further Research Questions

RESEARCH BACKGROUND

• Participant Revenue
• Scope of Responses
• Organizational Method
• Operational Complexity: Number of Countries
• Operational Complexity: Number of Employees
• Operational Complexity: New Products Launched
• Operational Complexity Factors Present

NEW PRODUCT READINESS ASSESSMENT - PROCESS

• Time Used in the Final Review Process
• Launch Control Points in Use
• Product Readiness Factors Considered
• Effectiveness of Governance Process
• Optimal Processes
• Broad Considerations for an Optimal Process
• New Market Introductions
  • Very Effective Segment
  • Differences in New Market Introductions

NEW PRODUCT READINESS ASSESSMENT - STAKEHOLDERS

• Titular Positions Represented in Groups
• Percent of Functions Represented in Groups
• Functions and Roles in Governance Group
• Other Functions and Roles Present

NEW PRODUCT READINESS ASSESSMENT - DECISION RIGHTS

• Decision Method
  • Very Effective Segment
• Location of Decision Making Authority
  • Very Effective Segment
• Non-Governance Group Decision Changes
  • Very Effective Segment

POST LAUNCH ASSESSMENT

• Top Metrics

LESSONS LEARNED

• Reasons for Failure
• Strategies and Tactics for Successful Launches

APPENDIX: DATA ANALYSIS

• Product Readiness Factors
• Control Points and New Market Introduction
• Titular Positions
• Company Structure and Location of Decision Authority
• Decision Method and Non-Governance Decision Change Frequency
• Impact of Functional Role: Responsible
• Impact of Functional Role: Accountable
• Impact of Functional Role: Consulted
• Impact of Functional Role: Informed

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