Market Research Report
Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders
| Published by |
Best Practices, LLC |
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| Published |
2009/07 |
Content info |
32 Pages |
| Product code |
BEPR94430 |
| Price |
From US $ 2800  |
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PDF by E-Mail Approx. 1-2 business days
Hard Copy/CD-ROM Approx. 3-4 business days
If you need expedited delivery, please call us.
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Table of Contents
- STUDY OVERVIEW
- THE BENCHMARK CLASS
- KEY FINDINGS AND INSIGHTS
- SPECIALIST ROLES AND SERVICE SCOPE
- PreLaunch MSL Roles
- PostLaunch MSL Roles
- Manage Thought Leaders to Optimize Product Impact
- Preand PostLaunch Activities
- Drivers for FieldForce Size
- Deploying Liaisons Into Field
- Stakeholder Needs Analysis
- RELATIONSHIP MANAGEMENT STANDARDS OF EXCELLENCE
- Thought Leader Segment Definitions
- Developing Relationships Through Liaisons
- Growing New KOLs through Reps & Liaisons
- Maintaining KOLs through Reps & Liaisons
- MANAGING, SHIFTING & FORECASTING RESOURCES
- Span of Control: Managers to Specialists
- Drivers for Increasing Number of FieldBased Medical Specialists
- Drivers for Decreasing Number of FieldBased Medical Specialists
- Resource Shifting and Forecasting
- Automatic Resource Decrease
- Triggers for Shifting Liaisons
- Path Forward
- Areas for Further Research
- ABOUT BEST PRACTICES, LLC
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