Table of Contents
FIELD STUDY OVERVIEW
- Research Objective
- Definitions & Abbreviations
KEY FINDINGS
UNIVERSE OF LEARNING
- Participating Companies
- Company Size: Revenue & Number of Products
- Industry Experience of Study Participants
STRUCTURE INSIGHTS
- Managed Markets Market Research Can Be Effective in Variety of Functional
Homes
- Market Research Is the Primary Functional “Home” for Managed
Markets Market Research
- Group Reports into Managed Markets Organization at 50% of Firms
- Activities Are Most Often Led by Director Level
- Market Research Staff Performs Majority of Managed Markets Market Research
- Most Rate Their Managed Markets Market Research Function Only
“Somewhat Effective”
- Effectiveness Limited by Competition for Market Research Resources
- Dedicated Managed Markets Market Research Staff & Resources Support
Effectiveness
RESEARCH TYPES THAT DELIVER GREATEST INSIGHT
- Qualitative Research Is Primary Focus in Managed Markets
- Market Research is Primary Driver of Managed Markets Market Research
Activities
- Pricing Is the Most Important Pre-Launch Managed Markets Market Research
Study Type
PRE-LAUNCH OBJECTIVES THAT FOCUS RESEARCH
- Reimbursement Needs are Top Pre-Launch Managed Markets Market Research
Focus
- Use of Warranty or Guarantee Limited by Uncontrollables
- Additional Pre-Launch Objectives
INNOVATIVE PRACTICES FOR DEVELOPING INSIGHTS
- Ad Boards & Team Meetings Have Greatest Strategic Impact
- Activities for Best Insights into Overall Managed Markets Sector
- Payer Advisory Board Success Strategies
- Account Manager Role in Managed Markets Sector is Expanding
- In-Person Activities Best for Hard-to-Reach Payer Insights
- Peer-to-Peer Team Meetings Improve Access to Payers
- Account Managers Provide the Best Access to Hard-to-Reach Payers
- Demonstrate Value to Access Hard-to-Reach Payers
- Additional Activities for Hard-to-Reach Payers
- Summary of Primary Managed Markets Market Research Activities & Roles
TIMING OF KEY MANAGED MARKETS MARKET RESEARCH ACTIVITIES
- Managed Markets Market Research Activities Peak during Phase 3
- Companies Shifting Focus to Earlier & Extended Managed Markets Research
- Companies Find Benefits in Beginning Managed Markets Market Research
Earlier
KEY TRENDS, BEST PRACTICES & CRITICAL PITFALLS
- Success Factors for Creating a High-Impact Managed Markets Market Research
Culture
- Increasing Resources & Use of Account Managers are Trends
- Best Practices: Structure & Communication
- Best Practices: Activity Timing & Payer Discussions
- Best Practices: Payer Insights & Access
- Critical Pitfalls and Lessons Learned
APPENDIX: FULL SOURCE DATA
- Pre-Launch Objectives
- Impact of Global Activities on Strategic Choices
- Activity Effectiveness for Overall Insights
- Activities for Hard-to-Reach Partner Insights
- Activities for Access Hard-to-Reach Partners
- Global Activities Conducted at Each Development Phase
ABOUT THIS RESEARCH
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