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Market Research Report

Best Practices in Designing Effective Brand Teams: Brand Governance and Brand Team Management

Published by Best Practices, LLC Contact us : +1-860-674-8796
Published 2009/07 Content info 69 Pages
Product code BEPR95058
Price From  US $ 3495 Order/Price list
US $ 3495 PDF by E-mail (Single User License) + Hard Copy
US $ 10485 PDF by E-mail (Site User License) + 1 Hard Copy
US $ 17475 PDF by E-mail (Corporate User License) + 1 Hard Copy
Delivery Time
PDF by E-Mail
Approx. 1-2 business days
Hard Copy/CD-ROM
Approx. 3-4 business days
If you need expedited delivery, please call us.
Description TOC

Table of Contents

STUDY OVERVIEW

KEY INSIGHTS, PERSPECTIVES, & PRACTICES

  • Team Structure and Organization
  • Leadership
  • Decision Making
  • Critical Work Practices
  • Managing Performance
  • Team Behaviors
  • Common Pitfalls to Avoid

KEY FINDINGS

BENCHMARK CLASS: BACKGROUND INFORMATION

  • Participating Companies
  • Revenues for the Benchmark Class
  • Years in Market
  • Average Product Age by Revenue Class
  • Product Growth Rates
  • Specialty vs. Primary Care
  • Co-promotions and Alliances

BRAND TEAM SIZE, STRUCTURE, AND COMPOSITION

  • Size of Brand Teams
  • Brand Team Size Segmented by Revenue Class
  • Brand Team Size Segmented by Product Age
  • Brand Team Size Segmented by Primary/Specialty
  • Functional Representation - Primary vs. Specialty
  • Co-Promotions Compared to Brand Team Size
  • Functional Representation - Core or Extended
  • Functional Representation
  • Additional Functions
  • Functions that are Commonly Shared Services
  • Brand Team Leaders - Function
  • Brand Team Leaders - Level
  • Brand Team Reporting Head - Function
  • Brand Team Reporting Head - Level

BRAND TEAM OPERATIONS AND RESPONSIBILITIES

  • Meeting Frequency - Core Team
  • Meeting Frequency - Extended Team
  • Brand Team Meeting Agendas
  • Brand Team Accountability and Responsibility
  • Brand Team Accountability or Responsibility
  • Brand Team Decision Reviews
  • Incentives for Brand Performance
  • Performance-Based Compensation and Brand Growth
  • Performance Evaluations
  • Process for Escalating or Resolving Conflict
  • Decision tools
  • Communicating Brand Team Decisions
  • Performance Metrics for Brands
  • Frequency of Brand Performance Reviews
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