Mobile Navigation Services - 3rd Edition

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Mobile navigation solutions

• 1.1 Portable navigation solutions
  • 1.1.1 Evolution of portable navigation systems
  • 1.1.2 Usability aspects of handset navigation services
• 1.2 Enabling technologies
  • 1.2.1 Satellite positioning technologies
  • 1.2.2 Navigation software platforms
  • 1.2.3 Digital maps and content
  • 1.2.4 Handset software platforms
• 1.3 Handset segments and device categories
  • 1.3.1 Handset segments
  • 1.3.2 Handset form factors and categories
  • 1.3.3 GPS handset trends
• 1.4 Handset-based mapping and navigation service trends
  • 1.4.1 Mobile local search and information services
  • 1.4.2 Mapping and routing services
  • 1.4.3 Turn-by-turn navigation software and services
• 1.5 Evolution of mobile navigation service distribution channels
  • 1.5.1 Mobile network operators
  • 1.5.2 Handset vendors
  • 1.5.3 Equipment distributors and service providers
  • 1.5.4 Application stores become game changers

2. Map data and content providers

• 2.1 Digital map data and content suppliers
  • 2.1.1 NAVTEQ
  • 2.1.2 Tele Atlas
  • 2.1.3 AND
  • 2.1.4 Blom
• 2.2 Travel guide, POI data and weather information providers
  • 2.2.1 CustomWeather
  • 2.2.2 Foreca
  • 2.2.3 Fodor' s
  • 2.2.4 Langenscheidt
  • 2.2.5 Mairdumont
  • 2.2.6 RoadPilot
  • 2.2.7 ViaMichelin
  • 2.2.8 Wcities
• 2.3 Traffic information providers
  • 2.3.1 AirSage
  • 2.3.2 INRIX
  • 2.3.3 ITIS Holdings
  • 2.3.4 Mediamobile
  • 2.3.5 SmartRoute Systems
  • 2.3.6 TrafficCast
  • 2.3.7 Trafficmaste

3. Navigation software developers

• 3.1 On-board navigation software developers
  • 3.1.1 ALK Technologies
  • 3.1.2 Intrinsyc Software
  • 3.1.3 NAVIGON
  • 3.1.4 NavNGo
  • 3.1.5 ROUTE 66
  • 3.1.6 Sygic
• 3.2 Server-based navigation solution developers
  • 3.2.1 3DVU: Handset navigation with real 3D aerial imagery and terrain
  • 3.2.2 Amaze GPS: Ad-funded navigation from LocatioNet Systems
  • 3.2.3 Appello Systems: Continues expansion outside Europe
  • 3.2.4 deCarta: Leading white-label geospatial software developer
  • 3.2.5 Jentro: White-label provider now trialling direct-to-consumer services
  • 3.2.6 Masternaut: Europe' s leading telematics provider
  • 3.2.7 Nav4All: Pioneer of free navigation services for mobile phones
  • 3.2.8 NaviExpert: Leveraging the customer-base for GPS probe traffic data
  • 3.2.9 NAVITIME: Leading Japanese navigation provider expanding overseas
  • 3.2.10 Networks In Motion: Improving traffic info through Traffic Gauge acquisition
  • 3.2.11 Ovi Maps: Hybrid navigation service from Nokia
  • 3.2.12 TeleCommunication Systems: True end-to-end LBS provider
  • 3.2.13 TeleNav: World leading handset navigation service provider
  • 3.2.14 Telmap: Leading navigation service provider in EMEA expanding globally
  • 3.2.15 UbiEst: Expanding from fleet management into tracking and navigation
  • 3.2.16 Wayfinder Systems: Now a core part of Vodafone' s services offerings

4. Mobile operator service offerings

• 4.1 Navigation services from mobile operators in North America
  • 4.1.1 AT&T Wireless
  • 4.1.2 Bell Mobility
  • 4.1.3 Rogers Wireless
  • 4.1.4 Sprint Nextel
  • 4.1.5 TELUS
  • 4.1.6 Verizon Wireless
• 4.2 Navigation services from mobile operators in Europe
  • 4.2.1 Orange Group
  • 4.2.2 Telefonica Group
  • 4.2.3 Telekom Austria Group
  • 4.2.4 TeliaSonera Group
  • 4.2.5 T-Mobile
  • 4.2.6 Vodafone Group
• 4.3 Navigation services from mobile operators in Asia Pacific
  • 4.3.1 Country profile: Australia
  • 4.3.2 Country profile: Japan
  • 4.3.3 Country profile: South Korea
  • 4.3.4 Country profile: Taiwan
  • 4.3.5 SingTel Group
  • 4.3.6 Tata Indicom
  • 4.3.7 Vodafone New Zealand
• 4.4 Navigation services in other countries
  • 4.4.1 Country profile: Israel
  • 4.4.2 Country profile: South Africa
  • 4.4.3 America Movil
  • 4.4.4 NII Holdings
  • 4.4.5 Vivo Brazil

5. Branded service offerings

• 5.1 Directory publishers and search engines
  • 5.1.1 Ask.com
  • 5.1.2 DasOrtliche
  • 5.1.3 Eniro
  • 5.1.4 European Directories
  • 5.1.5 Google
  • 5.1.6 PagesJaunes
  • 5.1.7 Yell Group
• 5.2 Mapping and travel portal providers
  • 5.2.1 Falk
  • 5.2.2 MapmyIndia
  • 5.2.3 MapQuest
  • 5.2.4 Rand McNally
  • 5.2.5 ZENRIN
• 5.3 Automobile clubs
  • 5.3.1 AAA

6. Device vendor offerings

• 6.1 Handset manufacturers
  • 6.1.1 Handset shipments and market shares
  • 6.1.2 GPS handset shipments
  • 6.1.3 Handset vendor OS strategies
  • 6.1.4 Handset vendor navigation service strategies
  • 6.1.5 Nokia
  • 6.1.6 Samsung Electronics
  • 6.1.7 LG Electronics
  • 6.1.8 Motorola
  • 6.1.9 Sony Ericsson
  • 6.1.10 Research In Motion
  • 6.1.11 HTC
  • 6.1.12 Palm
• 6.2 PND vendors
  • 6.2.1 PND vendor navigation service strategies
  • 6.2.2 Garmin
  • 6.2.3 MiTAC
  • 6.2.4 NDrive
  • 6.2.5 TomTom

7. Market forecasts and trends

• 7.1 Mobile navigation market trends
  • 7.1.1 Growing consumer interest in navigation services
  • 7.1.2 GPS-enabled handsets becoming ubiquitous
  • 7.1.3 Mobile location-based services gaining popularity
  • 7.1.4 Evolution of business models and sales channels
  • 7.1.5 Future development of mobile navigation services
• 7.2 Navigation software and service forecasts
  • 7.2.1 OEM mapping and navigation software market forecast
  • 7.2.2 Active turn-by-turn service users
• 7.3 Mobile navigation services in Europe
  • 7.3.1 Service provider market shares
  • 7.3.2 Subscriber and revenue forecasts
• 7.4 Mobile navigation services in North America
  • 7.4.1 Service provider market shares
  • 7.4.2 Subscriber and revenue forecasts
• 7.5 Mobile navigation services in ROW
  • 7.5.1 Service provider market shares
  • 7.5.2 Subscriber and revenue forecasts
• Glossary

List of Figures

• Figure 1.1: Evolution of portable navigation solutions
• Figure 1.2: Advantages and disadvantages of handset-based navigation solutions
• Figure 1.3: Mapping and navigation server platform
• Figure 1.4: Examples of mobile handset form factors
• Figure 1.5: Number of GSM/WCDMA GPS-handset models by category (2005-2009)
• Figure 1.6: On-board navigation application screenshots
• Figure 1.7: Advantages and disadvantages of on-board and off-board navigation
• Figure 1.8: Off-board navigation application screenshots
• Figure 2.1: Examples of content providers
• Figure 2.2: Major international digital map data suppliers
• Figure 3.1: Examples of on-board navigation software vendors
• Figure 3.2: Off-board navigation technology vendors
• Figure 3.3: Off-board navigation feature comparison
• Figure 4.1: Navigation offerings from North American operators (September 2009)
• Figure 4.2: Navigation offerings from European mobile operators (September 2009)
• Figure 4.3: A1 Navi navigation service packages
• Figure 4.4: Examples of navigation offerings from APAC operators (September 2009)
• Figure 5.1: Examples of branded navigation service providers
• Figure 5.2: Directory provider business models
• Figure 6.1: Tier 1 mobile phone and smartphone vendor market shares
• Figure 6.2: Vendor market shares, GPS-enabled GSM/WCDMA handsets outside Japan
• Figure 6.3: Smartphone OS market shares (2006-H1 2009)
• Figure 6.4: Pricing examples for Ovi Maps 3.0 (September 2009)
• Figure 6.5: Garmin nuvifone GPS handsets
• Figure 6.6: TomTom iPhone application and car kit
• Figure 7.1: GPS-enabled GSM/UMTS handset shipments by region (2007 - 2015)
• Figure 7.2: OEM mapping and navigation software sales (Worldwide 2008 - 2015)
• Figure 7.3: Active handset navigation users (Worldwide 2006-H1 2009)
• Figure 7.4: Paying turn-by-turn navigation service subscribers (EU27+2 2006-1H 2009)
• Figure 7.5: Active turn-by-turn navigation service users (EU27+2 2007 - 2015)
• Figure 7.6: Turn-by-turn navigation service revenues (EU27+2 2008 - 2015)
• Figure 7.7: Paying turn-by-turn navigation service subscribers (NA 2006-1H 2009)
• Figure 7.8: Active turn-by-turn navigation service users (NA 2007-2015)
• Figure 7.9: Turn-by-turn navigation service revenues (NA 2008-2015)
• Figure 7.10: Paying turn-by-turn navigation service subscribers (ROW 2006-1H 2009)
• Figure 7.11: Active turn-by-turn navigation service users (APAC, MEA, LA 2007 - 2015)
• Figure 7.12: Turn-by-turn navigation service revenues (APAC, MEA, LA 2008 - 2015)