Strategic Analysis of the European Mobile LBS Market

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Overview of mobile location based services

• 1.1 Definition of mobile location based services
• 1.2 Mobile LBS segments
  • 1.2.1 Location billing
  • 1.2.2 Navigation services
  • 1.2.3 Location information services
  • 1.2.4 Tracking and tracing services
  • 1.2.5 Community and entertainment services
  • 1.2.6 Other services
• 1.3 Accuracy requirements for different LBS

2. LBS value chain and business models

• 2.1 The LBS value chain
  • 2.1.1 Location technology developers
  • 2.1.2 Network equipment and positioning platform vendors
  • 2.1.3 LBS middleware providers
  • 2.1.4 Mobile network operators
  • 2.1.5 Handset manufacturers
  • 2.1.6 Application developers
  • 2.1.7 Location data brokers
  • 2.1.8 Data providers and content aggregators
• 2.2 Business models
  • 2.2.1 Business model considerations
  • 2.2.2 Pricing models
  • 2.2.3 Revenue sharing between the main actors in the value chain
  • 2.2.4 Raising market awareness
• 2.3 Two examples of business models
  • 2.3.1 Cambridge Positioning Systems
  • 2.3.2 Wayfinder Systems

3. Technology and positioning

• 3.1 Introduction
• 3.2 Positioning technologies
  • 3.2.1 Cell-ID
  • 3.2.2 Cell-ID + TA and E-CID
  • 3.2.3 Uplink Time Difference of Arrival (U-TDOA)
  • 3.2.4 Enhanced Observed Time Difference (E-OTD)
  • 3.2.5 Matrix
  • 3.2.6 Global Positioning System (GPS)
  • 3.2.7 Assisted GPS (A-GPS)
  • 3.2.8 E-GPS
  • 3.2.9 Galileo
  • 3.2.10 Theoretical limitations of positioning systems
• 3.3 Positioning platforms and middleware
• 3.4 LBS roaming
• 3.5 Handsets

4. European regulation and harmonisation

• 4.1 E112 implementation.
  • 4.1.1 European E112 regulation and harmonization
  • 4.1.2 Emergency authority issues
• 4.2 Legal aspects of privacy and security when rolling out LBS
• 4.3 Industry-driven initiatives and associations.57
  • 4.3.1 3GPP
  • 4.3.2 ETSI
  • 4.3.3 GSM Association
  • 4.3.4 LOCOMOTION project
  • 4.3.5 The Open Geospatial Consortium
  • 4.3.6 OMA
  • 4.3.7 MMA
• 4.4 Key findings and conclusions

5. Country profiles - LBS offerings, market strategies and equipment

• 5.1 Austria
• 5.2 Belgium
• 5.3 Czech Republic
• 5.4 Denmark
• 5.5 Estonia
• 5.6 Finland
• 5.7 France
• 5.8 Germany
• 5.9 Greece
• 5.10 Hungary
• 5.11 Ireland
• 5.12 Italy
• 5.13 Latvia
• 5.14 Lithuania
• 5.15 Netherlands
• 5.16 Norway
• 5.17 Poland
• 5.18 Portugal
• 5.19 Slovakia
• 5.20 Slovenia
• 5.21 Spain
• 5.22 Sweden
• 5.23 Switzerland
• 5.24 United Kingdom

6. Operator LBS strategies

• 6.1 3Group
  • 6.1.1 Hutchison 3G Austria
  • 6.1.2 Hi3G, Denmark and Sweden
  • 6.1.3 H3G Italy
  • 6.1.4 Hutchison 3G UK & Ireland
• 6.2 O2Group
  • 6.2.1 O2 Germany
  • 6.2.2 O2 Ireland
  • 6.2.3 O2 UK
• 6.3 Orange Group
  • 6.3.1 Orange France
  • 6.3.2 Orange Slovakia
  • 6.3.3 Orange UK
• 6.4 T-Mobile Group
  • 6.4.1 T-Mobile Germany
  • 6.4.2 T-Mobile Austria
• 6.5 Telenor Group
  • 6.5.1 Telenor Mobil, Norway
  • 6.5.2 Pannon, Hungary
  • 6.5.3 Telenor, Sweden
• 6.6 TeliaSonera Group
  • 6.6.1 Telia, Sweden
  • 6.6.2 NetCom, Norway
• 6.7 Vodafone Group
  • 6.7.1 Vodafone D2, Germany
  • 6.7.2 Vodafone UK
  • 6.7.3 Vodafone Italy

7. LBS market forecasts and trends

• 7.1 Forecast categories and methodology
  • 7.1.1 Basic market data and forecasts
  • 7.1.2 Market segmentation
• 7.2 European market observations and trends
• 7.3 LBS revenue growth forecast
• 7.4 Key market segment analysis
  • 7.4.1 Community and entertainment
  • 7.4.2 Information services
  • 7.4.3 Navigation services
  • 7.4.4 Tracking services
  • 7.4.5 Location-based billing of voice calls and data transfer
  • 7.4.6 Other services
• 7.5 Key drivers for LBS
• 7.6 Conclusions

Glossary