Abstract
Mobile TV Broadcasting is a comprehensive report analysing the
evolution of television for mobile devices. This strategic research report
from Berg Insight provides you with 150 pages of unique business intelligence
and expert commentary on which to base your business decisions.
This report will allow you to:
- Learn from the experience of commercial mobile TV services in South
Korea and Japan.
- Identify key success factors for launching mobile TV services.
- Understand the preferences and consumption patterns of mobile TV
viewers.
- Grasp the relationships between the key players in the value chain.
- Recognise differences and commonalities of traditional and mobile
television.
- Evaluate the results of mobile TV trials on key markets.
This report answers the following questions:
- What is the current status for mobile TV in Europe, North America and
Asia-Pacific?
- Which are the main technologies for mobile TV broadcasting and who is
adopting them?
- How does the consumption of mobile TV content differ from that of regular
TV?
- What are the main challenges facing prospective providers of mobile TV?
- Which are the most successful business models and strategies?
- Why has South Korea become the most advanced market for mobile TV?
- What are the experiences from the first years of commercial services in
Asia-Pacific?
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