Abstract
Mobile Proximity Services is a comprehensive report analysing the evolution of
NFC applications for mobile devices. This strategic research report from Berg
Insight provides you with 120 pages of unique business intelligence and expert
commentary on which to base your business decisions.
This report will help you understand the dynamics of:
- NFC technology and its applications in the mobile environment.
- Contact-less payment solutions transforming the handset into an
electronic wallet.
- Ticketing solutions enabling transport operators and event
organisers to distribute digital tickets.
- Mobile coupon solutions creating new opportunities for retailers in
mobile marketing.
- The ecosystem required for the creation of a flexible
infrastructure for mobile proximity services.
- Potential business roles for operators and other mobile industry
players.
This report answers the following questions:
- How can mobile proximity services revolutionize the use of handsets?
- What is the current status for contact-less technology in Europe, North
America and Asia-Pacific?
- Why is contact-less technology being adopted by credit card companies and
transport operators?
- What applications offer the best potential for NFC and similar
technologies in mobile devices?
- Who are the players that will benefit most from the rollout of NFC
infrastructure?
- Why should mobile operators get more actively involved in the proximity
service value chain?
- What lessons can be learned from the successful rollout of FeliCa in Japan?
- Which are the main strategic considerations that must be taken in
preparation for the launch of mobile proximity service platforms?
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