Mobile Location-Based Services - 4th Edition

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Introduction to location-based services

• 1.1 Definition of mobile location-based services
• 1.2 Overview of the European mobile communications market
• 1.3 Mobile LBS categories
  • 1.3.1 Mapping and navigation services
  • 1.3.2 Search and information services
  • 1.3.3 Community and entertainment services
  • 1.3.4 Tracking services
  • 1.3.5 Location-based billing services
  • 1.3.6 Other services
• 1.4 The mobile LBS value chain
  • 1.4.1 Location platform and network equipment vendors
  • 1.4.2 Location technology developers
  • 1.4.3 LBS middleware vendors
  • 1.4.4 Mobile network operators
  • 1.4.5 Application developers
  • 1.4.6 Handset manufacturers
  • 1.4.7 Location aggregators
  • 1.4.8 Content providers and aggregators
• 1.5 LBS business and revenue models
  • 1.5.1 LBS business models
  • 1.5.2 Revenue and pricing models for location-based services
• 1.6 Accuracy requirements for location-based services
• 1.7 Drivers and barriers for location-based services
  • 1.7.1 Key drivers
  • 1.7.2 Key barriers

2. Technology overview

• 2.1 Mobile network location platforms
  • 2.1.1 Control Plane and User Plane location platforms
  • 2.1.2 OMA SUPL 1.0
  • 2.1.3 OMA SUPL 2.0
• 2.2 Network-based positioning technologies
  • 2.2.1 Cell-ID
  • 2.2.2 Cell-ID+TA, Cell-ID+RTT and E-CID
  • 2.2.3 E-OTD and OTDOA
  • 2.2.4 Uplink Time Difference of Arrival (U-TDOA)
• 2.3 GPS, assisted-GPS and hybrid location technologies
  • 2.3.1 Assisted-GPS
  • 2.3.2 Enhanced-GPS
  • 2.3.3 Hybrid technologies
• 2.4 Handset hardware and software platforms
  • 2.4.1 Handset hardware platforms
  • 2.4.2 Handset software platforms

3. Regulatory environment

• 3.1 Emergency call regulations
  • 3.1.1 European emergency call regulations
  • 3.1.2 E112 implementation
  • 3.1.3 E112 regulatory compliance
• 3.2 Other regulations
  • 3.2.1 Occupational safety regulations
  • 3.2.2 Legal aspects of privacy and security for LBS

4. Operator LBS services and strategies

• 4.1 3 Group
• 4.2 KPN Group
• 4.3 Orange Group
• 4.4 Telecom Italia Mobile
• 4.5 Telefonica Group
• 4.6 Telenor Group
• 4.7 TeliaSonera Group
• 4.8 T-Mobile Group
• 4.9 Vodafone Group

5. Mapping and navigation services

• 5.1 Mapping and routing services
  • 5.1.1 Service provider offerings
  • 5.1.2 Mobile network operator offerings
• 5.2 Turn-by-turn navigation services
  • 5.2.1 Handset vendor service offerings
  • 5.2.2 Branded software vendor and service provider offerings
  • 5.2.3 Navigation service offerings from mobile operators
• 5.3 Key market players
  • 5.3.1 Appello Systems
  • 5.3.2 Google
  • 5.3.3 Jentro Technologies
  • 5.3.4 LocatioNet Systems
  • 5.3.5 Mappy
  • 5.3.6 Nav4All
  • 5.3.7 Nokia
  • 5.3.8 Telmap
  • 5.3.9 Yahoo!

6 .Search and information services

• 6.1 Overview of mobile search and information services
• 6.2 Directory services
  • 6.2.1 DasOrtliche
  • 6.2.2 Eniro
  • 6.2.3 European Directories
  • 6.2.4 PagesJaunes
  • 6.2.5 Seat Pagine Gialle
  • 6.2.6 Truvo
  • 6.2.7 Yell Group
• 6.3 Local search, POI and information services
  • 6.3.1 Local search and POI services
  • 6.3.2 Weather information services
  • 6.3.3 Traffic information services
  • 6.3.4 Other information services
• 6.4 Company profiles
  • 6.4.1 JumpTap
  • 6.4.2 Mobile Commerce
  • 6.4.3 Motricity
  • 6.4.4 mxData
  • 6.4.5 Microsoft
  • 6.4.6 Oxford Softworks
  • 6.4.7 Searchteq
  • 6.4.8 SharpMind
  • 6.4.9 YellowMap

7. Community and entertainment services

• 7.1 Application categories
• 7.2 Chat and instant messaging services
  • 7.2.1 Chat Orange
  • 7.2.2 Chat movistar
  • 7.2.3 TIM KISS
  • 7.2.4 eBuddy
  • 7.2.5 Fring
  • 7.2.6 Ovi Contacts
  • 7.2.7 Palringo
• 7.3 Community and social networking services
  • 7.3.1 Brightkite: Location-enabled micro-blogging and content sharing
  • 7.3.2 GyPSii: Geotagged content sharing for mobile users
  • 7.3.3 Itsmy.com: Europe' s largest mobile only community now featuring LBS
  • 7.3.4 Jaiku: Location-enhanced micro-blogging
  • 7.3.5 MobiLuck: Mobile chat and friendfinder
  • 7.3.6 Rummble: Search and discover recommended places
  • 7.3.7 Skobbler: Combining free navigation services with user-generated content
  • 7.3.8 Socialight: Discover places through geo-tagged notes
  • 7.3.9 ZYB: Synchronised phonebooks and social updates
• 7.4 Friendfinder services
  • 7.4.1 3Friendfinder
  • 7.4.2 CellVision mBuddy
  • 7.4.3 Lociloci
  • 7.4.4 Mecomo Friends
  • 7.4.5 Useful Networks Sniff
• 7.5 Location-based games and geo-caching
  • 7.5.1 Art & Smart
  • 7.5.2 Creative Workline
  • 7.5.3 Mopius
  • 7.5.4 Orbster
  • 7.5.5 TikGames
  • 7.5.6 Trimble Geocache Navigator
• 7.6 Recreation and fitness applications

8. Tracking services

• 8.1 Consumer services
  • 8.1.1 People tracking services
  • 8.1.2 Asset tracking services
• 8.2 Business services
  • 8.2.1 Fleet management services
  • 8.2.2 Tracking, workforce management and lone worker protection services
• 8.3 Company profiles
  • 8.3.1 Argyll Telecom: Leading lone worker monitoring service provider
  • 8.3.2 Creativity Software: White-label LBS specialist
  • 8.3.3 Cybit: Markets a comprehensive fleet management service portfolio
  • 8.3.4 Masternaut: The leading fleet management provider in Europe
  • 8.3.5 UbiEst: Expanding from fleet management into consumer tracking

9. Other LBS categories

• 9.1 Location-based billing plans
  • 9.1.1 O2 Germany
  • 9.1.2 T-Mobile Group
  • 9.1.3 Vodafone Group
  • 9.1.4 Service plans from KPN, Mobistar and SFR
  • 9.1.5 Seeker Wireless' SeekerZone zone detection technology
• 9.2 Advertising and marketing
  • 9.2.1 Mobile advertising and marketing
  • 9.2.2 Location and mobile advertising

10. Trends and forecasts

• 10.1 Key market trends
  • 10.1.1 Mobile handset trends
  • 10.1.2 Mobile service trends
  • 10.1.3 Mapping and navigation service trends
  • 10.1.4 Search and information service trends
  • 10.1.5 Community and entertainment service trends
  • 10.1.6 Tracking service trends
  • 10.1.7 Location-based billing and other service trends
• 10.2 LBS revenue forecasts
  • 10.2.1 Mapping and navigation services
  • 10.2.2 Search and information services
  • 10.2.3 Community and entertainment services
  • 10.2.4 Tracking services
  • 10.2.5 Location-based billing services

Glossary

List of Figures

• Figure 1.1: Mobile operators by number of subscribers (EU27+2 Q4-2008)
• Figure 1.2: Wireless service revenue forecast, € million (EU27+2 2007 - 2012)
• Figure 1.3: Mobile location-based service categories
• Figure 1.4: Generic LBS value chain
• Figure 1.5: LBS industry player categories
• Figure 1.6: Accuracy requirements for LBS services
• Figure 2.1: LBS system overview
• Figure 2.2: Cellular frequency reuse pattern
• Figure 2.3: Cell-ID location methods
• Figure 2.4: TDMA Frame
• Figure 2.5: U-TDOA location
• Figure 2.6: Assisted-GPS technologies
• Figure 2.7: Mobile phone hardware and software platform
• Figure 5.1: Examples of mapping and routing services marketed by operators
• Figure 5.2: Handset-based turn-by-turn navigation system overview
• Figure 5.3: Top handset vendors (EU27+2 2008)
• Figure 5.4: Examples of branded navigation services
• Figure 5.5: Navigation offerings from European operators and MVNOs (May 2009)
• Figure 5.6: Paying navigation service subscribers (EU27+2 2006-2008)
• Figure 6.1: Local search and information services marketed by operators (2009)
• Figure 6.2: Leading European directory service providers (2009)
• Figure 6.3: Directory provider business model
• Figure 7.1: Community and entertainment service segments
• Figure 7.2: Location-enhanced operator chat services (2009)
• Figure 7.3: Location-enhanced social networking services (2009)
• Figure 7.4: Examples of Friendfinder services (2009)
• Figure 8.1: Operator marketed people tracking services (2009)
• Figure 8.2: Third party people tracking services using Cell-ID (2009)
• Figure 8.3: Third party GPS-based people tracking services (2009)
• Figure 8.4: Key players on the EU fleet management market, by installed base (Q4-2008)
• Figure 8.5: Examples of fleet management services marketed by operators (2009)
• Figure 8.6: Workforce management services marketed by operators (2009)
• Figure 8.7: Third party tracking and lone worker protection services (2009)
• Figure 9.1: Examples of O2 location-based voice plans
• Figure 9.2: Examples of T-Mobile location-based billing plans (May 2009)
• Figure 9.3: Examples of current Vodafone Otthon plans in Hungary (May 2009)
• Figure 9.4: Typical CPM rates for mobile advertising (2009)
• Figure 10.1: LBS services offered by mobile operators (Europe 2006, 2008 and 2009)
• Figure 10.2: GPS handset shipments forecast (EU27+2 2008 - 2014)
• Figure 10.3: LBS revenue forecast (EU27+2 2007 - 2014)
• Figure 10.4: Active turn-by-turn navigation service users (EU27+2 2007 - 2014)
• Figure 10.5: Mapping and navigation service revenues (EU27+2 2008 - 2014)
• Figure 10.6: Search and information service revenues (EU27+2 2008 - 2014)
• Figure 10.7: Community and entertainment service revenues (EU27+2 2008 - 2014)
• Figure 10.8: Tracking service revenues (EU27+2 2008 - 2014)
• Figure 10.9: Annual revenues from location-based tariff plans (EU27+2 2008 - 2014)