Section 1. Analysis and Interpretation of Survey Results
Overview
- Introduction
- Objectives
- Products in Use
- Budget and Growth Trends
Product Attributes
- Satisfaction with Product Attributes
- Highly Satisfied Customers by Top Suppliers
Commercial Suppliers
- Primary Suppliers
- Supplier Attributes
- Supplier Characteristics
- Customer Loyalty and Satisfaction
Brand Equity
- Perceived Brand Image and Brand Strength of Top Suppliers
Summary
Section 2. Study Methodology and Demographics
- Methodology
- Understanding Quadrant Analysis
- Understanding Performance-Expectation Gap Analysis
- Understanding Brand Equity Analysis
- Demographics
- Questionnaire
Section 3. Presentation of Survey Data
Products in Use
- Frequency of use of different types of molecular biology products
- Lab' s fiscal year 2003 budget for molecular biology products
Profiles of the following ten product categories:
- . cDNA Synthesis and Cloning Products
- . DNA Microarray Analysis Products
- . Enzymes
- . Nucleic Acid Blotting, Labeling, Hybridization and Detection Products
- . Nucleic Acid Electrophoresis Systems, Standards and Reagents
- . Nucleic Acid Purification Products
- . PCR and RT-PCR Products
- . Protein Analysis and Purification Products
- . RNAi Products
- . Sequencing, Genotyping and Fragment Analysis Products
Each of the ten profiles examines the following issues:
Commercial Suppliers
- Companies most strongly associated with this product category
- Companies from which researchers routinely purchase these products
- Primary suppliers of these products
- Characteristics associated with primary suppliers
- Indicators of customer satisfaction and loyalty with primary suppliers
Satisfaction with Primary Suppliers
- Satisfaction with specific product features provided by primary suppliers
- Overall satisfaction with these products from primary suppliers
- Length of time using primary suppliers
- Changes in primary suppliers
Importance, Expectations and Performance of Primary Suppliers
- Importance of specific features when considering primary suppliers'
ability to provide these products
- Level of expectations for specific features when purchasing these products
from primary suppliers
- Primary suppliers' performance based on experiences
- Changes in opinion of primary suppliers
Budget and Growth Trends
- Percent of 2003 lab budgets spent on these products
- Expected changes in spending on these products
- Reasons for anticipated change in purchases
Demographics
- Market Segment
- Job Position
- Geographic Region
Section 4. Appendices
- Insights and Perspectives
- Other Publications
- About BioInformatics
- Our Valued Clients
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