The Taq Wars: Competitive Intelligence on How to Survive

Table of Contents

Section 1. Analysis and Interpretation of Survey Results

• Taq DNA Polymerase Usage
• Current Taq DNA Polymerase Consumption Rates
• Future Taq DNA Polymerase Consumption Rates
• Top Suppliers of Taq DNA Polymerase
• Factors Influencing Selection of Top Suppliers of Taq DNA Polymerase
• Taq DNA Polymerase Brand Satisfaction
• Impact of Taq DNA Polymerase Patent Expirations
• Factors Considered When Switching Brands of Taq DNA Polymerase
• Taq DNA Polymerase Brand Strength
• Taq DNA Polymerase Pricing

Section 2. Study Methodology and Demographics

• Methodology
• Definition of Terms
• Demographics
• Questionnaire

Section 3. Presentation of Survey DataTaq DNA Polymerase Usage

• Taq DNA Polymerase Usage
  • Categories of techniques performed using Taq DNA polymerase
  • Percent of usage associated with each technique
  • Reactions performed per week�EExpected change in number of reactions
  • Brands of Taq DNA polymerase used and primary brand used
  • Relative importance of factors related to brand decision
  • Length of time using primary brand of Taq DNA polymerase
  • Recent changes of primary brand
  • Major reason for changing primary brand
  • Alternate supplier to primary brand
  • Price paid per unit for Taq DNA polymerase
  • Expected change in number of reactions if price were 20% lower
  • Level of satisfaction with supplier and product
  • Breakdown of types of enzymes used
  • Satisfaction with specific features of primary brand of Taq DNA polymerase
  • Overall satisfaction with primary brand
  • Brand/supplier loyalty
  • Awareness of change in patent status in the United States for PCR
  • Likelihood of changing from primary brand because of the change in patent status
• Setting Setting the Price
  • Price point at which quality would be doubted
  • Price point at which Taq DNA polymerase would be considered a great value for the money
  • Price point at which Taq DNA polymerase is considered expensive but worth considering
  • Price point at which Taq DNA polymerase would be considered too expensive to buy
• About the Respondents
  • Number of years using Taq DNA polymerase
  • Type of work performed using Taq DNA polymerase
  • Role in selecting reagents/enzymes used in lab
  • Additional key factors in selecting one supplier over another
  • Advice to suppliers looking for the next breakthrough in amplification technology
• Demographics

Section 4. Appendices

• Insights and Perspectives
• Cross-Tabulations of Survey Data
• Other Recent Publications
• About BioInformatics
• Our Valued Clients