Table of Contents
Section 1. Analysis and Interpretation of Survey Results
- Executive Overview
- How Researchers Learn About Scientific Information
- Awareness and Usefulness of Leading Life Science Publications
- Parameters to Consider when Selecting Publications for Ad Placement
- Key Readership Profiles of Top Publications
- Researcher' s Perceptions of Suppliers' Advertising Campaigns
- Value of Different Types of Publication Content
- Researchers' Receptivity to Life Science Advertising
- Conclusion
Section 2. Study Methodology and Demographics
- Methodology
- Definition of Terms
- Demographics
- Questionnaire
Section 3. Presentation of Survey Data
- Professional Reading Preferences
- Percent of time spent looking at each type of content
- Number of scientific publications received per month
- Regularly read scientific publications
- Scientific publications that are most likely to help selecting a new
product or instrument
- Most useful scientific publications
- Personal subscriptions to publication currently read
- Time spent reading scientific publication
- Action upon receiving a scientific publication
- Primary reason for reading a scientific publication
- Number of other people who read a given copy of a scientific publication
- Readership of online version of a scientific publication
- Saving copies of a scientific publication after reading
- Readership of ads in a scientific publication
- Sources of Product Information
- Most valuable types of product information
- Level of knowledge regarding new products and services to support
research
- Sources used and trusted for new product and technique information
- Aspects of an advertisement that would most likely draw attention
- Typical response to an interesting ad
- Most convincing drivers to purchase
- Life science supplier with the most attention-getting ads
- Demographics
Section 4. Introducing Ad Concept Testing
Section 5. Appendices
- Insights and Perspectives
- Cross-Tabulations of Survey Data
- Other Recent Publications
- About BioInformatics
- Our Valued Clients
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