Customer Loyalty & Satisfaction: Creating a Branded Customer Experience

Abstract

Customer Loyalty & Satisfaction: Creating a Branded Customer Experience will address the importance of brand, customer service and product attributes to a customer's level of satisfaction and loyalty. In addition to providing an overview of customer loyalty and satisfaction in the life science market as a whole, this report provides detailed profiles of 24 top suppliers for the following measurements:

• Customer Retention Rate
• Satisfaction Measures
• Buying Decision Process Model
• Loyalty Measures
• Customer Experience Index

This report looks at the following 24 suppliers:

• Affymetrix
• Agilent Technologies
• Ambion
• Applied Biosystems
• BD Biosciences
• Beckman Coulter
• Bio-Rad
• Eppendorf
• Fermentas
• Fisher Scientific
• GE Healthcare
• Invitrogen
• Millipore
• New England Biolabs
• PerkinElmer Life & Analytical Sciences
• Pierce Biotechnology
• Promega
• Qiagen
• Roche Applied Science
• Sigma-Aldrich
• Stratagene
• Takara
• Thermo Electron
• Waters

The analyses in this report will allow suppliers to better understand their customers and to understand how their customers' loyalty compares to the loyalty of their competitors' customers.