Abstract
Overview
Oligonucleotides (oligos) represent an important market for life science
suppliers because they are an indispensable and ubiquitous tool for scientists
working with DNA and/or RNA. As the overall market for oligos is considered
mature, suppliers are challenged to distinguish their brand from the many
others available to scientists. To help suppliers meet this challenge, we
present the opinions of over 700 scientists who use oligos in their research,
including what they expect from their oligos and which suppliers they buy from
for their different research applications.
Building upon the success of our 2004 report on The U.S. Market for
Synthetic Oligonucleotides, our 2006 report will examine the worldwide
market for oligos.
Understand how to meet the needs of scientists The Global Market for
Synthetic Oligonucleotides identifies which product attributes contribute
to customer satisfaction and dissatisfaction. Understanding the importance of
different product attributes is absolutely essential to building brand equity.
Additionally, we identify how scientists prefer to purchase their oligos, as
well as identifying the specialty
services- along with their preferred formats and costs- that scientists
require. This report also addresses market-specific differences in usage of
oligo-based techniques by segment. Cumulatively, this information allows
suppliers to understand how best to meet the needs of scientists, both in
aggregate and within specific customer segments.
Trends affecting the market
The scientists surveyed provided estimates of how they expect their oligo use
to change over the next 12 months. Based on those responses, we provide an
assessment of market growth potential over this time period, both in aggregate
and within specific segments. Understanding which segments are growing and
which are shrinking is critical for any supplier to effectively tailor their
marketing and promotional efforts appropriately. Additionally, the report
presents an overview of the research trends that are influencing the global
demand for oligos, allowing suppliers to stay ahead of the curve as demand
changes.
Supplier-specific insights
Leading oligo suppliers are identified based upon customer spending, allowing
you to find out if your customers are spending more of their budget on oligos
from your competitors. Additionally, brand equity is measured for each
supplier, based upon metrics of brand esteem, knowledge, relevance, and
differentiation. Collectively, these brand equity measurements provide
important benchmarking for assessing customer satisfaction and loyalty. Market
share estimates, based on usage rates, will be provided in this report, both
in aggregate and segmented by market sector and geographic region, serving as
a valuable at-a-glance metric to determine your company's strength in this
market.
Market sizing
Combining survey data with supplier-specific information, this report provides
a robust estimate of the size of the DNA oligo market in both the United
States and Europe. The report also presents market size and share information
for leading DNA oligo suppliers. In addition, the information provided will
allow you to add your own internal sales data and develop a completely
customizable market size model.
Report Objectives
From the perspective of researchers who use DNA and/or RNA oligonucleotides, this report:
- Determines overall market size for DNA oligos in the U.S. and in Europe
- Highlights research trends driving the demand for oligos
- Details preferred oligo purchasing channels
- Reveals market specific differences in usage of oligo-based techniques by
segmentation analysis
- Identifies leading oligo suppliers by relative customer expenditure
- Provides market size and share estimates for the leading DNA oligo
suppliers
- Assesses market growth potential over the next 12 months by market
segmentation analysis for DNA oligos
- Pinpoints which specialty services scientists require and determine their
preferred formats and costs
- Provides insights into which product attributes contribute to customer
satisfaction and customer dissatisfaction
- Evaluates brand equity based upon key performance metrics related to brand
esteem, knowledge, relevance, and differentiation
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