Table of Contents
Introduction
- Objectives
- Overview of China as a Market
- Overview of India as a Market
Key Findings
- Differences/similarities between China and India
- Aggregated responses from both markets
- Familiarity with products and services of specific vendors
- Most valuable journals/publications
- Most influential factor for visiting a vendor' s booth
- Preferred scientific meeting
Compared to North America
- Vendors routinely used
- Most common ways to learn about vendors and their products/services
- Most influential factors in purchasing a new product/service
- Hours per week spent visiting vendor websites
- Reason of most interest for a vendor' s email update
- Preferred course of action if more information is needed after reading a
direct mail piece
General Preferences
- Vendors routinely used
- Most common ways to learn about vendors and their products/services
- Most influential factors in purchasing a new product/service
- Number of times over the past 12 months that scientists have evaluated or
purchased from a new supplier
Product Information Needs
- Familiarity with products/services offered by vendors
- How thoroughly scientists review information received from vendors
- Ease of understanding product information received from vendors
- Language preference for promotional product information
Printed Catalogs
- Most likely action on receiving a print catalog that was not requested
- Importance of specific features of print catalogs
- Importance of receiving a print catalog if the information is available on
the Web
- Vendor with the most useful print catalog
Vendor Web Sites and Electronic Information
- Hours per week spent visiting vendor websites
- Usefulness of specific features of vendor websites
- Reason of most interest for a vendor' s email update
- Type of vendor from which scientists would be most likely to open
unsolicited email
- Vendor with the most useful website
Direct Mail (Printed Correspondence)
- Average number of direct mail pieces received per week
- Percent of direct mail that is opened and read
- Most influential factors in opening and reading unsolicited mail
- Preferred course of action if more information is needed after reading a
direct mail piece
- Importance of receiving a printed newsletter if the information is
available on the website
Sales Representatives
- Preferred type of sales rep
- Activities that contribute to the effectiveness of sales reps
- Preferred information to receive from an unsolicited phone call from a
sales rep
- Frequency of meeting in person with sales reps
- Satisfaction with frequency of meetings with sales reps
- Preferred product information for sales reps to leave behind
- Vendor with the most effective sales reps
Print Advertising
- Most valuable journals/publications
- Most attention-getting factor of a print ad
- Most likely reaction to an interesting print ad
- Vendor with the most attention-getting print ads
Scientific Meetings and Exhibit Halls
- Number of scientific meetings respondents will attend in 2008
- Most influential factor for visiting a vendor' s booth
- Percent of time at meetings spent visiting exhibit booths
- Vendor with the most informative exhibit booth
- Preferred scientific meeting
Demographics
- Questionnaire
- Questionnaire Overview
- Questionnaire Design
Appendices
- Appendix A: Insights
- Appendix B: Select Questions
- Appendix C: Other Publications
- Appendix D: About BioInformatics, LLC
- Appendix E: Our Valued Clients
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